This presentation was delivered to the 4As Advertising Legal Affairs Committee on November 28, 2017 by Karen Jeffers and Russ Anderson of Pullman & Comley, LLC.
Related Courses
4As Meet & Greet: Neurons
Neurons focuses on predictive consumer neuroscience: measuring attention, emotion, cognition, and memory responses to ads and branding using AI. They develop AI tools designed to improve decision-making, enhance customer experiences, and foster positive relationships that benefit both organizations and their customers.
4As Meet & Greet: Winterberry Group | Demystifying Creative Intelligence
Winterberry Group is a strategic consulting firm that helps agencies, brand marketers, technology and media companies make sense of a rapidly evolving landscape in advertising, media, and data. On July 30th, 2025, Winterberry Group shared key insights from their latest research report, Demystifying Creative Intelligence, an in-depth look at how brands are using creative data,…
Central Control Session – Elevating Marketing ROI: Geographic Randomized Controlled Trials as the Gold Standard for Measurement
In today’s uncertain economic climate, advertisers face mounting pressure to justify every dollar spent. The real danger isn’t marketing budget waste but inadvertently cutting the channels actually driving high returns due to flawed measurement approaches. This session introduced geographic randomized controlled trials (Geo RCTs) as the highest quality evidence methodology for determining true advertising effectiveness….
