This presentation was delivered to the 4As Large & Media Agency Finance Committees on February 27, 2019 by Tracey Shirtcliff, CEO of The Virtu Group.
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AI is everywhere in the conversation right now, but for agencies, the real challenge isn’t whether to use it; it’s knowing when not to. From streamlining administrative work to speeding up asset production, AI can deliver efficiency. But applied in the wrong places, it risks damaging client trust, oversimplifying compliance, or adding more work than…
