On November 14th, we welcomed agencies to a session to explore the critical role of sustainability initiatives in shaping the future of the advertising industry. This session covered how sustainability impacts new business pitches, strengthens relationships with existing clients, and how leading industries, such as Healthcare, CPG or Luxury, are paving the way with marketing decarbonization efforts.
The session was led by 51toCarbonZero, a global consultancy and software solution committed to helping agencies achieve net-zero. They shared their proven process for guiding agencies through sustainability transitions, from strategy development to implementation, helping you align your business practices with growing client and market demands. With a focus on practical, actionable steps, 51toCarbonZero’s approach helps agencies future-proof their operations while delivering value for clients and the planet.
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