This presentation, originally delivered to the 4As National Large & SAMS New Business Committee on July 31, 2019, by Brett Colbert of Colbert Group Consulting, was re-recorded by Brett Colbert on August 22, 2019.
Related Courses
4As SAMs Committee Meeting – Nov 5, 2025
Login to access member-exclusive content Not a 4As member yet? Don’t miss out. Learn more about joining a growing community of 600+ forward-thinking member agencies. Log In Join
4As Large Agency Finance and New Business Committee Meeting – Sept 16, 2025
Login to access member-exclusive content Not a 4As member yet? Don’t miss out. Learn more about joining a growing community of 600+ forward-thinking member agencies. Log In Join
Balancing AI and Human Touch in Agency Resourcing
AI is everywhere in the conversation right now, but for agencies, the real challenge isn’t whether to use it; it’s knowing when not to. From streamlining administrative work to speeding up asset production, AI can deliver efficiency. But applied in the wrong places, it risks damaging client trust, oversimplifying compliance, or adding more work than…
