This presentation was delivered to the 4As Central Region New Business Committee by Bill Burnes, longtime former SVP, Director of North America Growth and Development at Momentum Worldwide, and now President of Winsider Consulting.
Related Courses
07/17/2025
Ashley Cohen and B2B Agency Pitch Playbook: Western Region
Login to access member-exclusive content Not a 4As member yet? Don’t miss out. Learn more about joining a growing community of 600+ forward-thinking member agencies. Log In Join
New Business Basics
RFI…RFP…WTF?! If you’re struggling to make sense the steps involved in developing agency new business, this course is for you. As you move up in the agency world, getting involved in new business is the ticket to both your career advancement and the agency’s growth. Get ready to join a pitch team with confidence as…
Writing and Editing in the Age of AI
How to Use AI to Enhance Your Writing and Creativity This course discusses how to harness AI-driven tools to enhance writing quality while maintaining individual agency and human touch. It addresses: The relationship between writing and thinking Where AI should fit in your writing process Techniques, examples, and prompts for utilizing AI in your agency…
