A guide to the most innovative advertising options to emerge amidst the strangest year in human history
San Ramon, Calif. (June 30, 2020)– Ads are finally catching up to the ways a cord-cutting world consumes media. With the release of innovative and interactive creative formats, brands can now reach and engage their audience across popular apps, streaming services, and even video games like never before.
Creative Digital Agency’s newest 40-page eBook offers a comprehensive guide to the newest and most talked-about ad formats of 2020, including key factors relating to strategy, creative, and audience:
- Augmented Reality and Advertising
- Shoppable TV
- Advertising Within Video Games
- New Streaming Platforms
- New Creative Formats for Social Media
COVID-19 not only caused an impact on commerce, but it has also changed how people consume media, which in turn has caused advertising to pivot as well. The eBook offers a simple and thorough resource to inform marketers about the newest ad channels & creative formats available.
New Ad Formats for H2 of 2020 is now available as a free resource on Creative Digital Agency’s website.
Creative Digital Agency, Inc. is a boutique, full-service agency, with a tightly-knit team of strategists, storytellers, and cross-media advertising experts. They specialize in unique media habits, creative formats, and voice required to reach and engage a modern, digital audience age 22-40. CDA handles each step of the process; everything from kindling the first spark of an idea, to building the finished product, to planning and executing targeted cross-media ad campaigns.
They are also a 3-time recipient of the Mobile Marketing Association Global Smarties Awards, a recipient of Mobile Marketing Magazine’s Effective Mobile Marketing Awards, and are ranked in the top specialist agencies in the world on the Mobile Marketing Association’s Global Business Impact Index.
Barbie Chiu | PR & Media Relations Specialist