2020 Back-to-School Survey: Learning to Grown Amidst Uncertainity

Deloitte surveyed parents in the first week of June to learn attitudes towards remote learning, how they’re planning for the upcoming school year, and to examine their spending patterns.

Key findings:

  • COVID-19 has made shoppers concerned for their health, finances, and education of their children, altering traditional back-to-school behavior.
  • Parents are planning to spend on tech to address remote learning.
  • Online spending and low-contact retail formats, like BOPIS, are expected to accelerate.
  • Mass merchants are still the top destinations to buy back-to-school supplies, but they may lose ground to grocers and drugstores as COVID-19 causes consumers to shop closer to home.

Deloitte also released its 2020 Back-to-College survey. It features similar info as above, but highlights the concern over college tuition payments, especially for lower-income families, as well as on-campus living.