Deloitte surveyed parents in the first week of June to learn attitudes towards remote learning, how they’re planning for the upcoming school year, and to examine their spending patterns.
- COVID-19 has made shoppers concerned for their health, finances, and education of their children, altering traditional back-to-school behavior.
- Parents are planning to spend on tech to address remote learning.
- Online spending and low-contact retail formats, like BOPIS, are expected to accelerate.
- Mass merchants are still the top destinations to buy back-to-school supplies, but they may lose ground to grocers and drugstores as COVID-19 causes consumers to shop closer to home.
Deloitte also released its 2020 Back-to-College survey. It features similar info as above, but highlights the concern over college tuition payments, especially for lower-income families, as well as on-campus living.