2020 Holiday Retail Survey

Deloitte’s annual holiday shopping survey finds that consumers are trimming the following four key areas this year:

  • Spending: COVID-19 related anxiety translates to cautious spend
  • Travel and experiences: Budgets once reserved for trips are now going toward celebrating at home
  • In-store shopping: Aiming to avoid crowds, consumers seek contactless solutions
  • Timing: New shopping behaviors favor efficiency.

Four holiday shopping personas, generational shopping trends, growing preference of curbside pickup, popular gifts, top factors when choosing a retailer, and many more holiday shopping behaviors and preference are highlighted in the report.