Eleven hosted a kick-off launch party for The Lady Factory on Monday night with over 175 guests. The space, which was entirely designed and built by agency employees over the weekend, included interactive experiences, original wallpaper installations and artwork designed by Eleven employees to raise money for wage parity. People will be able to buy the wallpaper designs as products and artwork, as well as limited edition installation artifacts at The Lady Factory website found at theladyfactory.com, launching March 8, International Women’s Day. All proceeds will go to organizations that work for equal pay and other women’s rights. Organizations will be announced on the site.
- Link to wallpaper designs
- Link to instagram
- Link to The Lady Factory website
- Event photos (included below)
The team hoped to spark and share a visual dialogue around how we can channel our energy on social media to support organizations, movements and people who can help us move the needle for women’s issues.
When the project was initially conceived, the team designed the experience to draw attention to—and build excitement—around the web launch. But within hours of the event appearing on social media, the Instagram following started growing organically with women clamoring to experience The Lady Factory. Within 24 hours, press, media outlets and brands reached out to learn more. Perhaps this early enthusiasm means The Lady Factory will grow into both an event series that can travel around the country to bring women together as well as an online hub where people can find fun products that celebrate and empower women. With so much early energy around the project, The Lady Factory will look to partner with potential sponsors and speakers to help grow the initiative. All of the proceeds from from The Lady Factory site will go towards organizations that support women’s causes in the workplace, starting with the wage gap. Organizations will be announced on the site.
Partners of The Lady Factory launch include animation shop Psyop and artist Paula Mangin.
Wallpaper Credits + Captions:
Adriana Del Mar
We ladies are sometimes expected to pull off major acrobatics compared to our male counterparts. We say, that game’s over, fools!
MIND THE GAP
Adriana Del Mar
We got all Brit with this one, co-opting the Tube reference to comment on the wage gap. Feminine imagery was our added flair.
Adriana Del Mar
Inspired by Jay-Z’s 99 problems, Mixtape invites you to “ladyfy” your favorite anthems and flip the script on aggressively anti-women lyrics.
Flowers are cheery, no? Especially when they’re mouths, speaking their truth and telling it like it is.
Inspired by art deco, these graphic fans show how men make more money on the dollar for the same work. Reality ain’t pretty.
Something look a little off, ladies? You guessed it: men are cruising up the ladder, while the women struggle to overcome missing steps.
This geometric representation of women is meant to highlight objectification, but also celebrate how awesomely diverse we ladies are.
When we lift each other up, we form a critical mass to tackle what’s really important. Lady love rules.
The Corporate Climb
FACT: Although they hold almost 52% of all professional jobs, only 14.6% of American women are executive officers, 8.1% are top earners, and 4.6% are Fortune 500 CEOs.
The Sea of Objectification
FACT: 54% of American women have experienced unwanted and inappropriate sexual advances. 30% occurred at work, by male colleagues. 25% were by men who had sway over these women’s careers.
The Wage Gap Money Grab
FACT: White women make 84 cents on the dollar. And that number is far worse for women of color. We’ve closed the gap by 50% since the 1970s, but there is still a lot of work to be done.