We acknowledge that the industry we all work in can and should do more, with greater energy and speed, to both increase and develop our diverse populations so we represent the world we live in.
Diversity is more than statistics, it must also be seen and felt, in the actions we take, the language we use, the way we interact, the places we present ourselves and the ways in which we open ourselves up to challenge.
In order to move forward, those of us who hold the power must show through our actions and words that we are serious about delivering social good with people, and not to people.
We must hold ourselves accountable for seeking out the voices too often ignored, to listen and respond, and in so doing, share our power with generosity and enthusiasm.
Therefore, we need to commit ourselves to action. To speak openly about our limitations, acknowledge our gaps and communicate our shared ambition.
We ask for agencies to commit to support the industry, to explore and understand how we can be more equitable and inclusive of everyone in our industry. We need to clarify our ambitious goals and work together not only to improve but make an impact that can be measured in the outcomes we achieve.
In order to achieve this, we will build a working manifesto for the US advertising industry, to guide and drive our work over the coming months and years. It is our hope that every agency will join the 4A’s in developing this manifesto at the Inaugural Equity & Inclusion Congress.
This is not a conference, it is specifically designed as a congress, to bring together the best minds, knowledge and ideas to work as one to create a better industry for all.