4As Gaming Day 2025

4As Gaming Day hosted by Activision Blizzard Media, on November 19th, brings together marketers, platform leaders, and innovators to explore the evolving role of gaming in media, culture, and commerce—offering actionable insights on audience engagement, creative strategy, and measurement in one of today’s most immersive and influential environments.

Don’t miss out! Activision Blizzard Media is giving away an Xbox Console to one lucky in-person attendee!

More information & registration to come!

Agenda

9:00 – 9:30 AM: Arrival, Check-In & Light Breakfast

9:30 – 9:50 AM: Welcome & The State of Gaming

9:55 – 10:25 AM: Panel- Gaming Is Mass Media – Reframing the Space

10:30 – 11:00 AM: Panel- Solving Brand Problems with Gaming

11:00 – 11:15 AM: Break

1. One Size Doesn’t Fit All: Platform Nuance in Gaming (Breakout 1)
   1. Track: Audience & Platform Strategy
2. Designing Impactful Experiences: From Playables to Interactive End Cards (Breakout 2)
   1. Track: Creative & Content Innovation
3. Proving It Works: The Metrics That Matter in Gaming (Breakout 3)
   1. Track: Measurement & Media Planning

12:05 – 12:30 PM: Panel- What’s Next in Play: Gen Alpha, AI, Commerce & Connected World

12:35 – 12:45 PM: Closing

12:45 – 2:00 PM: Lunch & Networking

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