4As Gaming Day hosted by Activision Blizzard Media, on November 19th, brings together marketers, platform leaders, and innovators to explore the evolving role of gaming in media, culture, and commerce—offering actionable insights on audience engagement, creative strategy, and measurement in one of today’s most immersive and influential environments.
Don’t miss out! Activision Blizzard Media is giving away an Xbox Consoleto one lucky in-person attendee!
Ryan Miller, Director, Partnerships, IPG Media Lab
Kevin Freemore, SVP, 4As Media Tech & Data, 4As
9:55 – 10:25 AM: Gaming Is Mass Media – Reframing the Space
Speakers:
Jonathan Stringfield, VP Global Business Strategy, Analytics & Trust, Microsoft Advertising
Phil Stetler, SVP, Holding Company Memberships – Member Engagement & Development, 4As
10:30 – 11:00 AM: Solving Brand Problems with Gaming
Speakers:
Andrea Isaac, Managing Partner, Havas Play
Albert Thompson, Director, Digital Innovation, Walton Isaacson
Ryan Miller, Director, Partnerships, IPG Media Lab
As gaming continues its ascent as one of the most immersive and culturally influential media channels, marketers are asking: how can we move beyond novelty and deploy gaming in ways that genuinely solve core brand challenges? In this session,panelists will explore how gaming is being leveraged today to address real business objectives, from awareness and consideration to loyalty, conversion, and cultural relevance.
We’ll dive into what’s winning in gaming and reveal what makes a proposal land (or falter) with brand-side clients. Attendees will leave this session equipped with the thinking and language to make a compelling, strategic argument for gaming’s role in integrated brand plans.
11:00 – 11:15 AM: Break
11:15 – 12:00 PM: Breakout Session Block
Track 1: Audience & Platform Strategy
Title: One Size Doesn’t Fit All: Platform Nuance in Gaming Themes:
Understanding casual vs console vs creator-led platforms
Cross-generational gaming behaviors
Choosing the right fit for your brand
Track 2: Creative & Content Innovation
Title: Designing Impactful Experiences: From Playables to Interactive End Cards
Themes:
Creative best practices in gaming
Integrating player behavior into ad design
Starcade Studios’ process and insights
Track 3: Measurement & Media Planning
Title: Proving It Works: The Metrics That Matter in Gaming Themes:
What clients want: brand lift, attention, outcomes
Third-party measurement and verification
ABM case studies and industry progress
12:05 – 12:30 PM: Press Start: How Brands Win When They Play for Real
Discover how brands are connecting authentically with gaming audiences. Learn how to match creative strategy to the gamer mindset, integrate seamlessly into play, and measure impact beyond impressions.
Speakers:
Tara Foulkrod, Data Architect, Vladimir Jones
Joshua Knapp, SVP, Client Partnerships, Super League
Justin Stefanovic, Executive Vice President of Global Partnerships, Misfits
Anthony Alexander, Executive Vice President, Livewire
