4As IAAS Atlanta 2025

The 4As Atlanta is pleased to announce the client for the 2025 Institute for Advanced Advertising Studies will be the Coca-Cola Company.

Registration for this year’s IAAS program is now open. This professional development program is regarded as one of the most comprehensive programs for high-potential people in your agency. It features:

– Ten weeks of training (one night/week).

– A challenging, real-world client issue to tackle.

– And a rousing competition to see who has the chops to address a genuine client challenge with the best solution.

During the program, participants will ‘go to school’ to get a fresh perspective from subject matter experts in the various advertising functions; including communications strategy, media, idea generation, and how to work with a client. They will learn how to organize, prepare, work together, and ultimately deliver an advertising pitch for a significant national brand. Our client for this year’s program will be the Coca-Cola Company.