4As IAAS Atlanta 2026

Of the many things the 4A’s does for the industry, it’s hard to imagine one more important than developing our young professionals. Once a year, we run an immersive training program called the Institute of Advanced Advertising Studies, the IAAS.

The IAAS is designed for young professionals (1-5 years of experience) working in all disciplines at agencies. Agencies are invited to nominate their best and brightest up-and-comers to participate in the program. All disciplines are welcome: Creative, media, research, planning, strategy, account management, PR, direct marketing, digital, social, and mobile.

Participants are organized into small teams of 5-6 people and meet once a week for 10-11 weeks, where they hear from industry subject matter experts and tackle a real-world marketing challenge. While the challenge gives the program focus, this is designed to be a full-fledged immersive experience. Every aspect of the program is designed to provide real-world experience and teach best practices in developing a compelling campaign, working in an integrated team, and preparing a high-level client presentation. Past participants have told us that this program was defining in their career growth.

Program Details:

Timing: The program will run on Wednesdays from March 18 – May 20 with 7 evening virtual sessions, and three in-person sessions in Atlanta (kick-off, tissues, and final presentations). The program is open to participants from any area of the country, keeping these in-person requirements in mind.

We are still finalizing our client and the client challenge. Over the past few years, we have featured the Coca-Cola Company, and before that, Cricket Wireless and Buffalo Wild Wings.

We are holding pricing steady for this year’s program, but spaces are limited (we sold out the past two years). More details will follow.

Deadline to register: March 7, 2026

Member Pricing:

• $1300 first participant
• $1200 second participant
• $1100 all subsequent

Non-Member Pricing:

• $1500 for all participants

Register now and get ready to take your skills to the next level!

Questions?

Registration: Contact Andy Goldsmith | [email protected]

Program Director/Logistics: Rob Cherof, IAAS Director | [email protected]