4As Meet & Greet: Winterberry Group

Winterberry Group is a strategic consulting firm that helps agencies, brand marketers, technology and media companies make sense of a rapidly evolving landscape in advertising, media, and data.

In this session, Winterberry Group will share key insights from their latest research report, Demystifying Creative Intelligence, an in-depth look at how brands are using creative data, AI, and analytics to measure, optimize, and scale the impact of their creative assets. They will explore how Creative Intelligence is reshaping marketing performance and what it means for the future of creative strategy.