4As NYS Council Presents – Bonnie Wan

Bonnie is creator and author of The Life Brief, a simple and profound action-driving practice that helps people navigate life’s biggest and trickiest decisions with clarity, creativity and courage. The Life Brief applies the art and science of brand strategy to how we live our lives, helping people get clear, take meaningful action, and live with greater intention and imagination.

As a 30-year career Brand Strategist, Bonnie has led strategy for Fortune 500 companies including Blackstone, BMW, Comcast/Xfinity, Frito-Lay, and Kraft-Heinz. She also harnesses strategy to create powerful, provocative, award- winning campaigns fighting racial injustice, child sex trafficking, cyberbullying, college campus rape, and gender inequality. Wan has been named an Advertising Icon, Chief Strategy Officer of the Year, 100 Women to KNOW in America, and one of The Eames Institute’s Curious 100.

The Life Brief has evolved from an agency talk to keynotes, workshops and now a best-selling book. The Life Brief: A Playbook for No Regrets Living is the essential tool for aligning your daily actions with your ambition and values. As a Life & Leadership Strategist, Bonnie not only helps companies innovate from a place of purpose, but also guides everyday people who seek to realize their potential.