ANGLES 2026: Reputation by Design

From coverage to influence

Reputation by Design is the theme of this year’s 4As ANGLES conference, created for agency communications leaders navigating a rapidly evolving media and influence landscape. As channels fragment, attention splinters and algorithms increasingly shape discovery, reputation is no longer something earned solely through coverage, it must be intentionally built, managed and sustained.

ANGLES 2026 brings together leading journalists and industry voices to talk about what will matter most this year and beyond. From emerging narrative platforms and the evolving role of earned media, to the modern communications career path and the realities of an LLM-first discovery environment, this half-day conference is designed to help comms professionals rethink how influence is created today.

Join us for candid, forward-looking conversations about converting visibility into trust and transforming communications from a reactive function into a driver of measurable business momentum.

Join us on April 15, 2026. 
122 5th Ave, New York, NY (Microsoft Office)

Save with Early-Bird Pricing Through March 1, 2026

PRICING

AGENDA

Agenda is subject to change. Please check back for updates as speakers and sessions are being added regularly.

ANGLES 2026: Reputation by Design

The Conference for Agency Comms and PR Professionals 

Wednesday, April 15

1:00 PM | Registration & Check-In
*Light refreshments to be served.

1:25 PM  | Opening Remarks
Committee Co-Chairs: Suzanne McGee, Director of Communications, Jack Morton & Carly Rullman Walsh, Director of Communications, CRW Comms

1:30 PM
Keynote: From Press Strategy to Reputation Architecture
As the advertising industry evolves, agency PR is shifting from pitching work to shaping identity. This session explores how comms leaders act as architects of reputation, defining what an agency stands for, how it shows up in culture, and why it matters. We will explore the new toolkit for influence, the role of a clear point of view, and why alignment, conviction, and cultural presence now drive growth more than coverage alone.
Speaker information coming soon.

2:00 PM
POV with the Press: Ad Age
Get actionable insights for story pitching and positioning. Learn what gets journalists’ attention, what strong PR partners do well and examples of top performing stories from the past year.
Moderator: Toni Lee, Toni Lee Communications
Speakers: Ewan Larkin, Agencies Reporter, Ad Age
Additional speaker information coming soon.

2:20 PM
Prompting the Press
How to Make PR Discoverable in an LLM-First World
AI is reshaping how audiences discover, interpret, and trust information. This session covers how PR pros can use AI to strengthen reputation intelligence, design generative story frameworks, and drive visibility in a media landscape influenced by large language models. We will explore tactics for optimizing earned media for AI search, structuring messages and owned content so LLMs surface brand narratives accurately, and using predictive analytics to track reputation signals. Attendees will leave with a clear roadmap for integrating AI into strategy, content, and measurement while protecting authenticity.
Speaker information coming soon.

2:45 PM 
POV with the Press: The Wall Street Journal
More information coming soon
Get actionable insights for story pitching and positioning. Learn what gets journalists’ attention, what strong PR partners do well and examples of top performing stories from the past year.
Moderator: Suzanne McGee, Director of Communications, Jack Morton
Speaker information coming soon.

3:10 PM
Beyond the Pitch: Why Substack Belongs in Every Modern PR Playbook
Substack has become a hybrid of newsroom, brand studio and community hub. As executives, journalists and PR leaders launch their own newsletters, Substack is emerging as a direct channel for narrative control, audience engagement and transparent communication. This discussion unpacks how comms teams can integrate Substack into media strategies, build loyal readership, amplify earned coverage and experiment with authentic executive voice.
Moderator: Nadine General, Managing Director, Communications, Dixon Schwabl Company
Speaker information coming soon.

3:35 PM
POV with the Press: Adweek
These sessions will provide actionable insights for story pitching and positioning. We will cover what gets their attention, what strong PR partners do well and examples of top performing stories from the past year.
Moderator: Lisa Hafer, McKinney
Speaker information coming soon.

3:55 PM BREAK

4:20 PM
POV with the Press: Axios Media
A Q&A session with Axios Media on pitching, editorial evaluation and what drives coverage. We will explore what they look for in outreach, what strong PR partnerships do well and examples of standout stories from the last year.
Moderator: Carly Rullman Walsh, Director of Communications, CRW Comms
Speakers:
Sara Fisher, Axios
Kerry Flynn, Axios

4:40 PM
Fireside Chat: From Comms to the Corner Office
What does a career path look like from comms leadership to C-suite roles. This panel explores how communication leaders can translate their skill sets into broader business leadership, organizational influence, and potential CEO and CMO trajectories.
Speaker information coming soon.

5:05 PM
POV with the Press: Haymarket
A focused discussion on how consolidation, restructuring and new competitive dynamics are reshaping the agency ecosystem. We will examine the implications of the Omnicom and IPG merger, shifting holding company power structures, and what these changes mean for comms leaders across agencies of all sizes.
Moderator: Dan Prince, Prince Communications
Speakers:
Luz Corona, Campaign US
Jameson Fleming, MM+M
Frank WashKuch, Executive Editor, PRWeek

5:30 PM
Closing Remarks

5:35 PM – 7:00 PM
Happy Hour – Networking Reception