Beyond Automation – Building an AI-Native Agency

As the impact of generative AI on our world accelerates, agencies face unique challenges. Leaders must safeguard data, uphold quality, and evolve in environments that are changing faster than ever before. Brian Buchwald, Global Chair of Product and AI, shares how Edelman is approaching global transformation to build the readiness and resilience required to adapt in this transformational moment. From tool evaluation and workforce enablement to building proprietary technology and developing new multidisciplinary solutions, this session will explore the key learnings from Edelman’s ongoing journey to operationalize AI responsibly, effectively, and at scale.

Speakers

Brian Buchwald – Global Chair, AI & Product @ Edelman

Jeremy Lockhorn – SVP, Creative Technologies & Innovations @ 4As – Moderator