Big Shifts Coming on YouTube in 2026 and How Agencies and Brands Can Maximize Success

YouTube really had a “moment” in 2025 and all signs are pointing to the platform becoming even more important for brands in 2026.

In this webinar you will learn about the big shifts that agencies are anticipating for 2026 based on results of Pixability’s major annual US Media Agency Study.

You will also hear directly from an agency CEO, Tam Alesi, who heads up Mediaplus North America, and her client Christina Lang, VP of Marketing at Mozilla, on how they’re approaching YouTube in 2026 to drive success.

Speakers

Matt Duffy – CMO @ Pixability
With over 20 years of marketing leadership experience in the advertising industry, Matt oversees all marketing strategy and execution at Pixability, the leading brand suitability, contextual targeting and insights platform for YouTube.

Tamara Alesi – CEO @ Mediaplus North America
Tamara Alesi is the CEO of Mediaplus North America, the largest independent and partner-managed media agency in Europe, with a presence in 20 countries and 35 offices. With over 20 years of experience in media and marketing, she is a Media Maven and a marketing expert, who creates effective and innovative solutions for brand partners across various industries and platforms.

Tamara leads the agency’s vision, strategy, and operations, championing its growth, culture, and performance. She has successfully led award-winning campaigns for clients such as Apple, L’Oréal, and De’Longhi, leveraging her expertise in data, technology, and creativity. She is also a passionate advocate for diversity and inclusion, community involvement, and talent empowerment. She is a member of Chief, a private network for senior women leaders, a board member of the TD Foundation, a volunteer organization that helps children of wounded warriors and fallen heroes, and a corporate honoree of the NY Pops.

Christina Lang – VP of Marketing, Global @ Mozilla