Context Is King: How To Win in the Age of AI

AI has evolved beyond experimental. Large language models (LLMs) are already performing meaningful work across many agency tasks and the technology is advancing rapidly. However, AI alone will not give you a competitive edge. The real differentiator is the “context” you feed it.

In this session, we’ll unpack how LLMs actually work (in plain English) and how to gain a sustainable competitive advantage using the same tools as everyone else. You’ll learn why AI strategy is really data and workflow strategy, how to turn your spreadsheets and data into usable context and how to embed AI into your daily workflows.

Speakers

Joseph Pych – Founder & CEO @ Bionic Advertising Systems
Joe Pych is the Co-Founder and CEO of Bionic Advertising Systems – a technology firm that delivers media investment management software to advertisers and agencies.

Prior to Bionic, Joe delivered media workflow systems with NextMark, some of the world’s biggest marketing databases while with Exchange Applications, and two mobile computing platforms while with Travelers. Joe holds 3 US patents, has been awarded the Marketing EDGE Rising Stars Award and the DMCNY Silver Apple Award, and is among BtoB Magazine’s Who’s Who List. Joe holds a Masters Degree in Computer Science from Rensselaer Polytechnic Institute and dual Bachelor of Arts Degrees in Mathematics and in Computer Science from Cornell University.

Carter Mason– Associate Analytics Director @ broadhead.
Carter Mason is Associate Analytics Director at broadhead, where he works across marketing analytics, measurement, and reporting. He helps clients and internal teams make sense of all types of data by turning it into clear, actionable steps. His work often involves pulling together media, website, and business data to give a more complete picture of how campaigns are performing and what that performance means.