Creative, Media, and Growth: How Agencies Are Choosing Where to Lead

As client expectations continue to evolve, agencies are making intentional decisions about where to invest, differentiate, and scale.

In this fireside conversation, agency leaders will discuss how they are balancing creative leadership with increasingly complex media demands and how strategic partnerships can help expand capability, drive performance, and unlock new paths to growth.

Speakers

Josh Erhardt – Head of Growth @ Grapeseed Media
Josh Erhardt is an advertising and partnerships leader with a track record of driving growth across both traditional and digital media. He began his career in traditional channels before building a diverse ad tech background across DSPs, SSPs, and independent programmatic organizations. He specializes in helping agencies expand their media capabilities through programmatic strategy, technology partnerships, and high-touch client leadership. At Grapeseed Media, Josh focuses on scaling agency relationships and delivering sophisticated, multi-channel campaign solutions that support innovation and long-term revenue growth.

Kevin Renwick – VP of Media @ Adams & Knight
Kevin started his media career in Sydney, Australia—where one of his very first campaigns was launching Netflix in his home country. While others were focusing on one aspect of media, Kevin intentionally sought opportunities to master all disciplines of media. Providing a holistic, harmonized media strategy remains one of his top goals for every client we serve. Before joining Adams & Knight, Kevin led the media practice at NY-based Mekanism, where he helped significantly grow the agency’s media business across an array of sectors—including financial services, healthcare, consumer packaged goods, and leisure/entertainment. Kevin is a frequent contributor to such leading industry publications as Digiday, AdWeek, and eMarketer.

Host: Ashwini Karandikar  – EVP, Media, Tech & Data @ 4As