From Readiness to Reality: Solving the Transition to Multi-Measurement for Planning, Transaction and Measurement
MediaBrain, Inc is an ad tech startup that has built a suite of critical SAAS planning tools that seamlessly support the art of buying and selling TV and Cross Channel advertising.
During this webinar, MediaBrain, OpenAP and the 4As will discuss how agencies and partners are navigating the shift toward multi-measurement. The session will revisit the 4As “Not Ready for Prime Time” framework, explore AI-driven planning tools, and discuss what’s needed to build trust, interoperability, and scale by 2026.
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