Helping Brands Drive Relevance on YouTube in 2025 through a 360° Approach

YouTube has grown to be the top CTV platform in terms of reach and has become a major player in social advertising with the success of YouTube Shorts. So what is the right recipe for brands in terms of how they approach YouTube in the second half of 2025 and beyond? In this webinar, we’ll talk to agency leaders about best practices around:

Curating the best YouTube inventory for advertisers to maximize relevance
Leveraging every screen and format to maximize outcomes
Thinking of YouTube as more than just an advertising platform by expanding into creator and organic strategies

Speakers

Matt Duffy – CMO @ Pixability
With over 20 years of marketing leadership experience in the advertising industry, Matt oversees all marketing strategy and execution at Pixability, the leading brand suitability, contextual targeting and insights platform for YouTube.

Brian Banks – VP, Dirctor of Digital Media Strategy @ Davis Elen Advertising
Brian is VP, Director of Digital Strategy at Davis Elen Advertising, a Los Angeles advertising and marketing agency with over 75 years of experience. Prior to Davis Elen, Brian spent 5 years in senior roles at KSL Media.

Melissa Sierra – EVP Media Integration @ USIM
Melissa is the Executive Vice President of Media Integration at USIM, where she has spent over 12 years driving corporate transformation and interagency collaboration to improve advertiser outcomes. With a strong direct-marketing background, Melissa specializes in consumer-centric media planning, breaking down complex business challenges into strategic, actionable goals. Known for helping clients maximize reach and minimize waste, Melissa excels at aligning marketing efforts with business objectives, even in volatile retail environments. A recognized thought leader on the Forbes Communications Council, she has moderated a panel at MediaPost’s “TV & Video Summit” and the Chicago eCommerce Summit’s “Omnichannel, Social & Digital Marketing Strategies” panel.

Chris Ebmeyer – Managing Director of Media Services, Aloysius Butler & Clark

Chris currently serves as Managing Director of Media Services at AB&C, Chris oversees a team that supports the media footprints of some of the most influential causes, businesses, institutions, events, and experiences. He’s had deep experience at other leading agencies including Mediavest, Ogilvy, Carat, and WME/160over90. His expertise spans media planning and buying, marketing communications, digital strategy, and social media across diverse industries.