If ChatGPT Doesn’t Know You Exist, Do You? How Pigeon Forge Conquered AI Search

How to Get Your Brand Recommended by AI: A Pigeon Forge Case Study

The search bar is changing. Today’s travelers and shoppers aren’t just looking for links; they’re asking ChatGPT, Gemini, and Perplexity for direct recommendations. If your brand isn’t part of that AI-generated conversation, you’re effectively invisible to a massive wave of “AI-first” consumers.

This is the era of Generative Engine Optimization (GEO).

Join Orange 142 and Pigeon Forge Department of Tourism for a deep dive into one of the industry’s first successful GEO frameworks. We’ll move past the hype to show you the exact strategy used to increase AI visibility and ensure a premier travel destination stays at the top of the (AI) conversation.

Key Takeaways:

• The GEO Framework: How to transition from traditional SEO to AI-friendly “structured storytelling.”
• The Power of Intent: Why AI prizes authoritative answers over keywords, and how to optimize for it.
• Real-World Results: A look at the Pigeon Forge data—what worked, what didn’t, and how AI-driven discovery is changing their bottom line.
• Future-Proofing: The top 3 technical priorities for your website in 2026.

Save your seat today and discover how to stay visible in AI‑driven search in 2026 and beyond with Orange 142.

Speakers

Christy Nolan – VP of Delivery Solutions @ Orange 142
Christy is a passionate technologist & agile practitioner with over 18 years of program management experience, specializing in custom built applications. She has led digital transformations, innovative product design teams, change management programs and large-scale project deliveries.

Christy is a customer focused technologist who enjoys collaborative problem solving to drive value.

Ben Hale – Sr. Account Director @ Orange 142

Amy Warner  – Assistant Director of Tourism @ Pigeon Forge Department of Tourism

Moderator: Philip Stelter – SVP, Holding Company Memberships @ 4As