PR for ROI: Positioning Your Brand to Punch Above Its Weight

Is your PR strategy aligned with business growth? Join us for a 45-minute roundtable where we discuss how to make PR a strategic driver of ROI, beyond just visibility. Designed for agency leaders, communications professionals and new business teams, this session will examine: 

• Proven comms strategies to drive market credibility and traction 
• How to position your agency to compete effectively with larger players
• The role of earned media and awards/recognition in attracting high-value clients

If you’re looking to strengthen your brand’s positioning and link PR efforts directly to business outcomes, this session is for you.

Speakers

Dan Prince – Principal @ Prince Communications
Dan Prince is an accomplished marketing and communications executive, serving clients across professional and financial services, insurance/insurtech, advertising, media, and marketing. He develops and executes campaigns that build brands and generate growth. He is known for his relentless pursuit of success for clients.

Before starting Prince Communications, he was Chief Communications Officer for Deloitte Consulting and Global Director of Marketing and Communications at Marsh. He previously was a communications and marketing leader at several financial and professional services firms.

Dan has a BA in Political Science from Tufts University and an MA in Public Relations from the Boston University College of Communications.

Toni Lee – CEO @ Toni Lee Communications
Toni Lee is a communications specialist with expertise in developing strategically focused marketing, public relations and social media programs with a specialty for independent advertising and marketing firms. Toni believes that successful PR can and must be measured by its impact on agency growth, new business introductions and overall awareness of a company’s mission.

Rebecca Sullivan – Director of Public Relations, North America @ VML – (Moderator)
As Director of PR in North America at VML, Rebecca develops PR strategies for creative campaigns and making agency leaders and our clients famous. She oversees creative PR for clients including Unilever, Nestle, Lenovo, Foundation to Combat Antisemitism, and loves to dig into ideas surrounding AI, accessibility and anything that can change the world. Rebecca joined Wunderman Thompson (now VML) after serving as SVP and Director of Agency Communications at IPG’s MullenLowe U.S. (clients included Acura, Burger King, Constellation Brands, E*TRADE, Humana). She spent 15 years handling PR for Effie Worldwide, working with the most effective brands and agencies across the globe. As a consultant, she focused on PR strategy for small to mid-sized agency brands including SS+K, A&G, Nail, SwellShark and more. She started her career at Arnold.

Ann Rubin – EVP, Marketing, Communications & Events @ 4As – (Host)