The Identity Foundation: Laying the Groundwork for Smarter TV Strategy

As screens multiply and connections blur, campaigns demand more than impressions—they require identity strategies built to withstand fragmentation, signal loss, and shifting privacy expectations. Yet many current approaches weren’t designed for the realities of shared viewing, cross-platform execution, or outcome-based measurement. 

This webinar explores how household identity is emerging as a foundational layer in the modern TV landscape—helping unify planning, improve measurement, and drive stronger results.

We’ll kick off with a short overview of the 4As and Blockgraph’s new research, “Reconvening in the Home: The Power of Household Identity in the New TV Era,” followed by a panel discussion with industry experts expanding on the report’s key themes. Whether you’re optimizing campaigns or evolving your measurement approach, you’ll walk away with a fresh perspective—and practical strategies to future-proof your identity framework in today’s complex media environment.

Speakers

Jason Manningham – CEO & Co-Founder @ Blockgraph
Jason Manningham is CEO and Founder of Blockgraph, the technology company fueling the future of connected TV. Under Jason’s leadership, the company’s privacy-centric identity and data collaboration platform is creating a better, safer, and more sustainable TV advertising ecosystem where media, technology, and advertising technology companies work together to deliver identity-based targeting and measurement solutions for multiscreen TV advertising.

Jason spearheaded the launch of Blockgraph five years ago, building it from an industry initiative led by Comcast Advertising into an independent company owned by Comcast NBCUniversal, Charter Communications and Paramount. Prior to his current role, Jason held a variety of strategy and operations positions at FreeWheel (a Comcast Company), AOL, and Viacom Media Networks. He started his career at Accenture as a management consultant.

Jason holds a BBA from the Ross School of Business at the University of Michigan.

Michael Vinson, PhD – Chief Research Officer @ Comscore
Michael Vinson, PhD brings a unique blend of expertise in mathematics, theoretical physics, and data science as applied to media measurement and advertising to his role as Chief Research Officer at Comscore.

Dr. Vinson has played a key role in developing and reinventing Comscore’s measurement solutions across TV, internet, computers, and mobile devices. Under his leadership, Comscore launched its groundbreaking TV measurement capabilities, and is now redesigning its cutting-edge solutions to enable true cross-platform measurement.

Dr. Vinson’s stewardship of Comscore’s analytics strategy builds on a strong, 25-year track record of achievement. Prior to joining Rentrak and Comscore, he served as Senior Vice President and Managing Director of Digital Insights and Analytics at Starcom MediaVest Group and, before that, as Chief Research Scientist at erinMedia, where he was granted multiple patents relating to mathematical methods for estimating demographics from privacy-safe digital return-path data.

Prior to joining the media measurement industry, Dr. Vinson – who holds a PhD in theoretical physics from the University of Chicago – was an academic and educator. He completed his post-doctoral work at Syracuse University in Physics, won a Fulbright Scholarship to teach and do research in computational physics at Yarmouk University in Jordan, and served as Chairman of the Department of Physics at Shippensberg University in Pennsylvania. Dr. Vinson has lived and worked in four countries around the globe, and his family includes his wife, three adult children, two dogs, and three cats. He currently lives in Oakland, California.

Carmela Fournier – VP & GM of Data @ Comcast Advertising
Carmela Fournier is Vice President and General Manager, Data for Comcast Advertising. In this role, Carmela oversees data monetization and licensing offerings that deliver impactful solutions for clients and partners while ensuring data is managed to the highest standards of consumer privacy and security. As an advocate for the business, Carmela’s team sets data product strategy, leads data and technical due diligence efforts, and forges partnerships to advance TV advertising.

Ashwini Karandikar – EVP, Media, Tech & Data @ 4As – Moderator