The Modern Agency Balancing Act: Innovation, Specialization, and Growth

As marketing grows more complex and client expectations rise, agencies are making strategic choices about where to innovate, where to specialize, and how to scale their capabilities.

In this fireside conversation, agency leaders share how they are evolving their operating models to strengthen creative impact, expand media performance, and drive new opportunities for growth through smarter collaboration and partnership.

Speakers

Josh Erhardt – Head of Growth @ Grapeseed Media
Josh Erhardt is an advertising and partnerships leader with a track record of driving growth across both traditional and digital media. He began his career in traditional channels before building a diverse ad tech background across DSPs, SSPs, and independent programmatic organizations. He specializes in helping agencies expand their media capabilities through programmatic strategy, technology partnerships, and high-touch client leadership. At Grapeseed Media, Josh focuses on scaling agency relationships and delivering sophisticated, multi-channel campaign solutions that support innovation and long-term revenue growth.

Kevin Renwick – VP of Media @ Adams & Knight
Kevin started his media career in Sydney, Australia—where one of his very first campaigns was launching Netflix in his home country. While others were focusing on one aspect of media, Kevin intentionally sought opportunities to master all disciplines of media. Providing a holistic, harmonized media strategy remains one of his top goals for every client we serve. Before joining Adams & Knight, Kevin led the media practice at NY-based Mekanism, where he helped significantly grow the agency’s media business across an array of sectors—including financial services, healthcare, consumer packaged goods, and leisure/entertainment. Kevin is a frequent contributor to such leading industry publications as Digiday, AdWeek, and eMarketer.

Host: Ashwini Karandikar  – EVP, Media, Tech & Data @ 4As