The New Network Effect: Redefining the Agency-Publisher-Data Dynamic

As media dollars continue to flow away from linear channels and into CTV, how agencies, publishers and data providers work together is undergoing historic — and continued — change. 

In this webinar, senior leaders from Viant, Active Media Services and TransUnion will meet to explore how the convergence of premium content, precision targeting, and curated, addressable inventory is creating a powerful CTV network effect, reshaping the ways that both sides of the transaction achieve their goals and maximize impact.  

You’ll discover: 

• What shifting viewership behaviors mean for media planning across linear and CTV 

• How curated CTV ecosystems drive smarter investments and better outcomes 

• Why premium inventory and interoperable data are key to unlocking the full value of CTV 

• The evolving role of data as it flows across platforms, agencies, and publishers 

Speakers

Julie Clark – SVP, Media & Entertainment @ TransUnion
Julie is a commercial executive with a track record of success in planning, executing and delivering excellence in platform technology, data activation, and content sales/marketing.
Previously, Julie held the role of Vice President of Programmatic Advertising and Data Strategy at Hearst and Global Head of Advertising Revenue Innovation at Spotify, where she was responsible for podcast monetization, agency development, programmatic, trading, brand safety and category development. Julie also held leadership roles at Rocket Fuel, AudienceScience, and Scripps Networks Interactive (now WBD).
Julie obtained her MBA from Northwestern University’s Kellogg School of Management and her Bachelor of Arts degree in English from the University of Notre Dame.

Corinne Casagrande – SVP, Strategy, Planning & Insights @ AMS
Corinne leverages her background in business analytics to identify pockets of opportunity for clients at Involved Media and Active International. Corinne spent the first half of her career in creative, developing brand strategies, conducting consumer research, and creating integrated marketing plans for brands. After moving to performance media agencies, she had a lot more numbers to make charts with. Now she uses those charts, insights and models to maximize marketing investment for clients across AMS globally.

Tom Wolfe – SVP, Business Development @ Viant Technology
As SVP of Business Development at Viant, Tom and his team forge strategic business partnerships that fuel the company’s growth and business strategy. He is a seasoned industry veteran with more than 25 years of expertise in content distribution, advertising, and technology, particularly in Connected TV (CTV). Throughout his career, Tom has played a pivotal role in establishing and managing multiple businesses at major companies such as Roku, TiVo, YuMe, and Comcast. Additionally, he has provided valuable advisory services to organizations including VIZIO, Vice Media, and many others across the ecosystem. Tom holds a B.A. in Political Science from Lehigh University and has shared his knowledge as a guest lecturer at both New York University and Drexel University.