Unlocking Holiday Growth: Microsoft Advertising Holiday Strategies

Join us for a webinar session packed with expert insights, holiday market trends, and strategies to help you and your clients drive results during the most critical shopping season of the year. Learn how to make the most of your campaigns with actionable tips and data from Microsoft Advertising.

Speakers

Tina Aird – Director, Global Sales @ Microsoft Advertising
Tina is the Agency Growth Advertising lead for Microsoft Advertising, helping agencies who are new to Microsoft Advertising or who are looking to grow their business. She is responsible for driving scaled motions across our diverse group of customers and agencies. Previously, Tina had worked in B2B marketing roles at Microsoft Advertising but also other tech and media businesses. Tina is passionate about people and spends a lot of time nurturing and growing individuals across the industry to help them reach their potential.

Becca Smith – Head of Advertiser Analytics @ Microsoft Advertising
Becca Smith is the Head of Advertiser Analytics at Microsoft, where she leads strategic initiatives that transform data into actionable insights for advertising and media teams. Her focus is specializing in helping small, medium and mid-market businesses achieve more. She is passionate about helping both her analysts grow and helping businesses unlock potential through data. Becca has a MBA from the University of Chicago Booth School of Business and a Bachelor of Arts from North Central College.

Ashley Cooke – Product Marketing Manager @ Microsoft Advertising
Ashley Cooke is a Product Marketer at Microsoft, where she manages storytelling for advertising solutions that deliver results. With a background spanning Disney, Scholastic, and the music industry, Ashley brings a passion for connecting consumers with products that improve their lives. She holds an MBA from Columbia Business School and a BA from New York University.