What Great Client Reporting Looks Like in 2026

Client reporting has changed. Expectations are higher, cycles are shorter, and teams are stretched thin. In this session, NinjaCat CEO Paul Deraval walks through modern best practices: unified data, smarter workflows, clearer narratives. Learn how emerging innovations, including AI agents can move reporting from passive dashboards to active intelligence. He’ll also introduce you to Bob, an AI agent that builds other agents through plain language—making automation and AI-driven reporting accessible to every member of the team. See how democratizing data and agent creation reduces bottlenecks, cuts manual work, and elevates the quality of every client report.

Speaker

Paul Deraval – CEO @ NinjaCat
Paul Deraval is a passionate software veteran with over 20 years of experience building and scaling startups from the ground up. As Co-Founder and CEO of NinjaCat, Paul combines his deep knowledge of the marketing agency landscape, martech ecosystems, and advanced reporting solutions with his passion for AI. He is driven by a vision to empower marketers with innovative technology that simplifies complexity and enables exceptional results. Paul’s expertise spans leadership, strategy, culture building, execution, marketing, product management, and business modeling, making him a trusted authority at the intersection of technology and marketing.

Alisa Scharf – VP, AI & SEO @ Seer Interactive
Alisa Scharf is Seer Interactive’s Vice President of SEO & AI, where she leads the integration of search strategy and AI innovation across the agency. With over a decade at Seer, she has built and scaled teams that help clients navigate seismic shifts in digital marketing—most recently, the rise of generative AI and answer engine optimization. Alisa specializes in connecting SEO to broader business outcomes, ensuring clients don’t just capture traffic, but drive measurable business impact. Her leadership has shaped Seer’s approach to future-proofing both clients and teams, blending data-driven insights with a people-first mindset. She has played a key role in pioneering Seer’s AI initiatives, including building internal systems that empower every team member to experiment, adopt, and apply AI responsibly. Alisa is also a recognized industry speaker and contributor, having shared insights at conferences and webinars on topics ranging from AI-driven search to executive communication in SEO. Having been in the SEO industry since 2010, she’s seen several eras of search and understands that the only constant is change. She holds a B.A. in Film & Media Arts from Temple University and brings her love of storytelling into every facet of her work—from crafting narratives with data to helping brands earn attention. She lives in Collingswood, NJ.

Host: Jeremy Lockhorn – SVP, Innovative Technology @ 4AS