Data Literacy Pt. 1: Spotting the Wins and Warnings

As the industry pivots toward the high-stakes negotiations of the Upfronts, the ability to navigate the media economy’s vast data landscape becomes a critical superpower. For a new professional, a performance dashboard can often feel like a wall of noise, but hidden within those charts are the economic stories that dictate a brand’s success and an agency's growth. This session is designed to demystify the art of reporting, moving beyond the "what" of the numbers to uncover the "why" behind the results.

...