Wednesday, September 17, 2025
1:30-5:30 PM ET
122 5th Ave, New York, NY (Microsoft Office)
Agenda
Agenda is subject to change. Please check back for updates as speakers and sessions are being added regularly.
Time
1:00 PM
Registration and Check-In
*light refreshments will be served.
1:30 PM
Opening Remarks
1:40 - 2:10 PM
Rewriting the Workplace: Insights from the 2025 4As Agency Engagement Survey
What do employees really think about their work and workplaces? In this session, we’ll explore findings from the latest 4As Agency Engagement Survey to uncover key trends shaping the employee experience across agencies today. From generational similarities to emerging differences, this session explores how people across the workforce are feeling and what that means for agencies looking to evolve with intention. Michele Mavi will highlight key insights from the survey, discuss their implications for agencies and offer recommendations to attract, retain and grow talent.
Speaker:
- Michele Mavi, VP, Organizational Effectiveness, 4As
2:10 - 2:40 PM
The Tombras Blueprint for Manager Success
What does an effective approach to manager training look like today? This discussion focuses on Tombras’ efforts to provide managers with people-centered leadership skills and how this approach contributed to their recognition as Ad Age’s 2025 Agency of the Year.
Speakers:
- Ashley Butturini, Chief Client Officer, Tombras
- Sean McGlade, SVP, Talent, Equity and Learning Solutions, 4As (Moderator)
2:40 - 3:00 PM
Empowering HR Transformation: Leveraging Copilot and AI for Learning, Growth & Talent Development
As the agency landscape rapidly evolves, HR and Learning & Development leaders are at the forefront of driving organizational transformation. This session explores how Microsoft Advertising is harnessing the power of Copilot and AI to address the unique challenges faced by HR professionals.
Join us for a practical overview of how AI and Copilot can help HR and L&D enable personalized, scalable, and inclusive learning experiences. We’ll explore strategies to upskill teams, streamline internal processes, and support the future of work through AI. Microsoft’s CP McBee will share real-world examples of AI-powered training agents and the shift from traditional resources to dynamic learning solutions.
Speaker:
- CP McBee, North American AI Advertising Director, Microsoft
3:00 - 3:30 PM
Neuroinclusion as the Catalyst to Creativity
Everyone’s brain is wired differently, yet neuroinclusion is often overlooked in discussions around inclusive teams and marketing. With nearly half of industry creatives identifying as neurodivergent, supporting diverse ways of thinking is critical for fueling creativity and growth. This discussion will explore how embracing neuroinclusion may be one way to tackle the creativity crisis and drive business impact.
Speakers:
- Nathan Friedman, Co-President and Chief Marketing Officer, Understood.org
- Justin Thomas-Copeland, CEO, 4As (Moderator)
3:30 - 4:00 PM
Break
Join the Microsoft Experience Center Team to Explore, Create, and Collaborate – Powered by Copilot
4:00 - 4:25 PM
Change Management Officer Training to Drive AI Transformation
In the face of AI's transformative power, many leaders feel uncertain. This talk will share the frameworks, research and thought leadership to move from doubt to direction. The insights will help you assess the critical organizational shifts to focus on that position your agency as the essential partner to help clients confidently navigate and leverage AI for business success.
Speaker:
- Katie Weinstein, Value Consultant, Google
4:25 - 4:55 PM
The ROI of Early Career Talent
Shifting agency priorities away from early career programs due to tech, offshoring and economic factors have significant long-term organizational impacts. Learn about the business advantages of investing in early career talent acquisition and development for agencies, employees and clients.
Speakers:
- Amy Carton, Associate Director of Early Talent Development, Ogilvy
- Emily Graham, Chief Diversity Officer, Omnicom
- David Peña, Early Careers Recruiter, RPA
- Geraldine Mpetey, Director, Foundation Programs, 4As (Moderator)
4:55 - 5:25 PM
The Power Middle: Unlocking the Untapped Potential of Mid-Level Leaders
Amidst declining early career hires and pressure for stable leadership and strong business results, mid-level leaders struggle to perform and advance without full control. Businesses must address these issues to avoid instability and turnover. Discover strategies and ROI for investing in future organizational leaders.
Speakers:
- Jerremy Howell, Former Chief People Officer, BarkleyOKRP
- Christena Pyle, Chief Equity Officer, Americas, Dentsu
- Danielle Sherman, Executive Director, Head of People, Barbarian
- Yvette Del Valle, Learning Community and Experience, 4As
5:25 - 5:30 PM
