How Will You Attend?

In-Person

Virtual

In-Person NYC

Date: Wednesday, September 17, 2025

Location: Microsoft | 122 5th Avenue

Registration: Check-in will be in the Microsoft Conference Center on the 10th Floor. Registration hours begin at 1:00 PM ET. The conference starts at 1:30 PM ET.

When You Arrive

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  • Enter at 122 5th Avenue (Please make sure to use the entrance on 5th Avenue between 17th and 18th Street)
  • Present your ID to security, then take the elevators to the 10th Floor to check in with the 4As registration team. 
  • Only registered attendees will be permitted into the venue.

Tag us and use #AdvancingTalent2025 when posting.

 

Two presenters stand in front of a seated audience in a conference room, with slides projected on a screen behind them. Attendees listen attentively.

Download the 4As Events App

Find event information at your fingertips. Download the 4As Events app from your Mobile Store and use code AdvancingTalent2025.

Apple Store  | Google Play

Once inside the platform, you will be able to view the agenda, speaker profiles, connect with other attendees and sponsors and access on-demand content after the conference. 

Please allow notifications so we can communicate with you throughout the day!

Transportation

The best way to travel is by subway:

  • Take the N, Q, R, W to Union Square (4 min. walk to venue)
  • Take the F, M to 14th Street (6 min. walk to venue)
  • Take the 1, 2, 3 to 14th Street (10 min. walk to venue)

If You're an Advancing Talent Virtual Attendee

  • Download the 4As Events app from your Mobile Store and use code AdvancingTalent2025. Apple Store  | Google Play
  • Log in to reset your password in order to access the event livestream platform.
  • Once inside the space, you will be able to view the virtual agenda, create your profile, connect with other virtual attendees and sponsors and access session resources and on-demand content after the conference. 
  • On September 17, please access the livestream starting at 1:30 PM ET at the link below.
VIEW LIVESTREAM

Please Note:

  • Internet Explorer is not supported due to security reasons.
  • Please use the same email address to login to the platform that you used to register for the event.

If you have trouble accessing your account or need technical assistance, please email our Events team.