Decisions 2026

Next Agency. Now.

The next era of advertising belongs to agencies that move faster, think smarter and innovate relentlessly. But in a world where the old playbook no longer applies — where audiences are skeptical, attention is fragmented and technology evolves daily — transformation isn’t optional, it’s essential.

The Decisions 2026 conference, designed around the theme “Next Agency. Now.”, brings together forward-thinking agencies to explore how to harness emerging technologies, AI, analytics and creative intelligence to deliver results in an increasingly complex communications landscape. From modern creative models to performance intelligence, we’ll explore how to elevate ideas, streamline operations and scale client success even as the rules of engagement are being rewritten.

Join us in Washington DC on February 11 and/or Boston on March 25 at Decisions where transformation becomes tangible and the modern agency masters the human+tech equation. Stay tuned for the agenda and speaker lineup coming soon.

Register Now

February 11 | Washington, D.C.

March 25 | Boston, MA

Available Soon

"I really enjoyed hearing about all of the innovations happening in creative decisioning. Fantastic to see AI playing such a strong role!”

Michelle Gelman

Nielsen

"I left feeling inspired and with key takeaways to test at our agency!”

Decisions 2025 Attendee

"As a speaker, it was an honor to share insights with such an engaged, thoughtful audience—and to walk away with new perspectives of my own. The 4As continues to set the gold standard for industry events, bringing together the best and boldest to push advertising forward. Already looking forward to the next one.”

Paul Caiozzo

Tombras

"That was a lot of inspiration jammed into 1 day!”

Decisions 2025 Attendee

"I have been to many conferences and this one was by far the best I have ever attended. Not only was it highly organized, but each topic was engaging and educational. I walked away from this wanting more. Highly recommend attending!”

Decisions 2025 Attendee

"One of the most useful panel discussions I’ve seen in a long time. Thank you for advocating for creatives and brands on this issue. (on AI and content provenance).”

Lynn Melling

Strategic Video Storyteller

"What an inspiring day! Amazing content and connections. A huge thanks to the 4As and all the incredible presenters and panelists for igniting meaningful conversations, sharing valuable insights, and equipping us with the strategies to drive success in an ever-evolving landscape.”