Creative Courses
03/27/2026 - 04/24/2026
Telling Great Stories
In this hands-on workshop series, we’ll explore effective methods for finding fresh, compelling stories that cut through the…
Applying Behavioral Science to Advertising
Applying Behavioral Science to Advertising Learn the marketing techniques that work and how to implement them. If you…
Collaborative Creativity
Invite others to influence and transform your ideas Creativity isn’t the art of making something out of nothing,…
Fundamentals of Behavioral Science for Advertising
Fundamentals of Behavioral Science for Advertising Learn the marketing techniques that work and how to implement them. If…
12/09/2025
The Five Deadly Sins of Presenting Creative Work
The Presenter is the Tie-Breaker. A Presentation Skills webinar like no other. The next cohort is TBD. The…
06/02/2026
Strategic and Creative Thinking Certification
Unleash your creative genius and revolutionize your approach to strategic thinking The next cohort starts on June 2.…
Writing Bootcamp for Agencies
Get your team’s writing in shape. Learn to produce goal-driven, effective briefs, pitches, decks, emails, and internal comms.…
05/07/2026 - 06/04/2026
Delivering Great Virtual Presentations
The next cohort starts on May 7th. Click here to register Elevate your virtual presentations with proven…
The Behavioral Science of Sustainability
In this interactive and practical session, you’ll discover how you can make your campaigns for sustainable products more…
Writing and Editing in the Age of AI
How to Use AI to Enhance Your Writing and Creativity This course discusses how to harness AI-driven tools…
Generative AI Essentials
Demystify Generative AI and ground yourself in the fundamentals. This course provides practical knowledge about the essential concepts…
01/27/2026
The One-Day Brand Launch: How AI is Revolutionizing Agency Speed
The next session is January 27 from 1-2:30 pm ET. Click here to register. What happens when you…
Best Practices for AI Prompting
Practical frameworks for effective AI prompts. Generative AI has changed the way we work, but unlocking its full…
04/14/2026
Beat the Brief
Format: 2.5 -hour deep diveIdeal for: Strategists with 3-5 years of experience The next cohort starts on April…
05/06/2026
The Brief and Nothing but the Brief
The next cohort starts on May 6. Click here to register A strong brief is the foundation of…
I’m New Here: One-Day Brand Launch
Login to access member-exclusive content Not a 4As member yet? Don’t miss out. Learn more about joining a growing…
I’m New Here: Generative AI Essentials
Login to access member-exclusive content Not a 4As member yet? Don’t miss out. Learn more about joining a growing…
I’m New Here: Best Practices for AI Prompting
Login to access member-exclusive content Not a 4As member yet? Don’t miss out. Learn more about joining a growing…
I’m New Here: Writing and Editing in the Age of AI
Login to access member-exclusive content Not a 4As member yet? Don’t miss out. Learn more about joining a growing…
Consultation for 4As Members
Looking for a customized program for your agency or team?
Want to develop a strategic approach to enhancing agency culture?
