Foundational Programs and Certifications Courses
01/20/2026
Agency Communications Certification Program
Understand the dynamics associated with internal and external communication in agencies Next cohort starts on January 20.…
Agency Fundamentals
Welcome to the World of Advertising How do agencies work? How does my job impact others? Why do…
4As Institute of Advanced Advertising Studies
For Rising Stars Imagine the best talent together in one room, learning from top-level professionals in all disciplines-receiving…
02/17/2026 - 03/10/2026
4As Media Essentials: From Chaos to Clarity
A Big Picture overview of the digital media landscape and the timely and timeless principles for using media…
4As Team Leadership Certification
Grow beyond tactical management and become a leader who promotes performance, growth, and well-being among your team. The…
03/04/2026
Strategic and Creative Thinking Certification
Unleash your creative genius and revolutionize your approach to strategic thinking The next cohort starts on March 4.…
Marketing Essentials Certification
Marketing Essentials Certification Elevate your marketing expertise: Enhance your storytelling, brand strategies, and client impact. Step into…
03/02/2026 - 03/30/2026
GenAI Certification for Advertising
Become a Generative AI Expert: Advance Your Career and Lead Your Agency’s Transformation in the AI-Powered Advertising Revolution…
Adaptable Leadership: Strengthen your AQ to Lead Through Change
Adaptable Leadership: Strengthen your AQ to Lead Through Change Navigate rapid change: discover your Adaptability Quotient (AQ), dive…
11/13/2025
How to Understand the Marketplace
Next cohort starts November 13. Click here to register. Sharpen your strategic thinking skills to drive your…
Generative AI Essentials
Demystify Generative AI and ground yourself in the fundamentals. This course provides practical knowledge about the essential concepts…
01/27/2026
The One-Day Brand Launch: How AI is Revolutionizing Agency Speed
The next session is January 27. Click here to register. What happens when you challenge an AI strategist…
AI for Agency New Business
Win More Pitches, Faster: The AI Playbook for Agency Growth The next cohort is TBD. Click here if…
Consultation for 4As Members
Looking for a customized program for your agency or team?
Want to develop a strategic approach to enhancing agency culture?
