Strategy Courses
Telling Great Stories
In this hands-on workshop series, we’ll explore effective methods for finding fresh, compelling stories that cut through the…
Applying Behavioral Science to Advertising
Applying Behavioral Science to Advertising Learn the marketing techniques that work and how to implement them. If you…
Collaborative Creativity
Invite others to influence and transform your ideas Creativity isn’t the art of making something out of nothing,…
Ethnography: Gaining Insights that Lead to Customer Action
Ethnography: Gaining Insights that Lead to Customer Action A deep dive into the practice of immersive qualitative research,…
Fundamentals of Behavioral Science for Advertising
Fundamentals of Behavioral Science for Advertising Learn the marketing techniques that work and how to implement them. If…
Strategic and Creative Thinking Certification
Unleash your creative genius and revolutionize your approach to strategic thinking The next cohort starts on October 22.…
Writing Bootcamp for Agencies
Get your team’s writing in shape. Learn to produce goal-driven, effective briefs, pitches, decks, emails, and internal comms.…
The Illusion of Choice
Richard Shotton specializes in applying findings from behavioral science and psychology to advertising. This free webinar will explore…
Attracting and Securing Your Ideal Clients
Don’t leave your agency’s future to chance. Discover the secrets to securing high-value, long-lasting client relationships. Join us…
02/24/2026 - 03/24/2026
Delivering Great Virtual Presentations
The cohort starting on November 3 is sold out. The next cohort starts on February 24. Click here…
The Behavioral Science of Sustainability
In this interactive and practical session, you’ll discover how you can make your campaigns for sustainable products more…
11/13/2025
How to Understand the Marketplace
Next cohort starts November 13. Click here to register. Sharpen your strategic thinking skills to drive your…
The One-Day Brand Launch: How AI is Revolutionizing Agency Speed
The next session is TBD. What happens when you challenge an AI strategist to build an entire brand…
03/05/2026 - 04/09/2025
Nerd School: Present Data With Clarity and Impact
The most effective speakers know how to translate data into clear, compelling insights that build trust and strengthen…
Consultation for 4As Members
Looking for a customized program for your agency or team?
Want to develop a strategic approach to enhancing agency culture?
