Categories
The 2025 Jay Chiat Awards recognize strategic excellence across 12 categories.
Recognizes ingenious approaches that seamlessly integrate artificial intelligence into the strategic planning and/or the execution of campaigns, enabling brands to connect with audiences in transformative ways. Submissions should demonstrate exceptional use of generative AI or machine learning in shaping strategic insights and/or in optimizing the delivery of brand messaging and product engagement.
Recognizes strategic thinking that led to transformative success of business-to-business engagement, whether products, accessories, services, software or solutions.
Recognizes the strategic insights from brands that found extraordinary ways to support customers and the public at large, and/or repositioned a legacy brand or product in fresh, contemporary, and relevant ways in the face of disruptive change in the economy, category or product.
Recognizes strategic thinking that directly led to smart and innovative use of media that connects consumers to brands in relevant and transformative ways.
Recognizes extraordinary marketing strategy that fuels compelling brand experiences, whether physical, virtual or hybrid.
Recognizes strategy to capture the receptive, engaged audiences of the gaming industry, whether for a game itself or an in-game brand or product.
Recognizes insights that informed the CX/engagement strategy of a healthcare service, product or Rx drug brand. Inclusive of big ideas and innovative use of technology or media that connects customers to brands in relevant and transformative ways. Identify whether HCP or Consumer.
Recognizes thinking that influenced a marketing initiative at the local or regional level, either in the United States or in the country for which they were designed. (NOTE: Any campaigns that spanned several countries should not be submitted for this category. Consider submitting in the National/Multinational category. The 4As reserves the right to recategorize all case study submissions.)
Recognizes marketing efforts that spanned an entire country or several countries for which they were designed.
Recognizes work done in support of a social cause or not-for-profit company.
Recognizes new product ideas, service offerings and launches, showcasing strategic acumen in identifying opportunities and delivering compelling solutions, including disruptive product innovations or transformative service offerings.
Recognizes work that earned media, attention, and influence to shape perceptions of a brand, company, or issue.
