Shortlist 2025
Congratulations!
Your standout work has earned a spot on this year’s shortlist. See who made the cut! Winners will be announced at the Jay Chiat Awards ceremony on October 6. Get your tickets today!
VCCP
Virgin Media O2 - "Daisy vs Scammers"
Collaborating Agencies: faith, Bernadette, Girl&Bear, O2, Broadcast Revolution
DDB Chicago
Mars Wrigley - "Different Every Time"
Collaborating Agencies: Critical Mass, EssenceMediacom, Weber Shandwick
BarkleyOKRP
Burger King - "Million Dollar Whopper"
Collaborating Agency: .Monks
Saatchi & Saatchi UAE
Its Her Way - "Rewrite the Gap"
Saatchi & Saatchi UAE
Its Her Way - "The Leave of Absence"
Transmission
Qualcomm - "Power to Move Your Business"
Saatchi & Saatchi UAE
Visa - "Walla Visa?"
Arnold
PNC Bank - "Brilliantly Boring"
luquire
Visit North Carolina - "For Real, Visit North Carolina"
Collaborating Agencies: Picture North, Ground Crew Sound, Company 3
VML New York
Unilever, Hellmann’s - "Mayo Cat: How Hellmann’s Turned Leftovers Into A Brand Transformation Story"
Collaborating Agencies: Mindshare, Edelman, Village
Signal Theory
American Pecan Promotion Board - "Surprisingly Snackable Pecans: A New Era for an Old Nut"
Collaborating Agency: SixTwentySix
Edelman Canada
IKEA Canada - "SHT"
Forsman & Bodenfors
Therabody - "Therabody, For The Workout Called Life"
Collaborating Agencies: PMG, NRG
Arnold Worldwide
De Beers Group, Signet Jewelers - "Worth the Wait"
Collaborating Agency: Connect@ Publicis Media
Publicis Middle East
KitKat - "Auto Reply_Break"
BarkleyOKRP
Kansas City Chiefs - "A Chiefs Love Story"
Collaborating Agencies: Lord Danger, The Den, Lime Studios, SoStereo
Arnold Worldwide
Progressive Insurance "Dr. Rick"
Collaborating Agencies: Havas Formula, ninety6, Grand Visual, Talon, Pearpop
Saatchi & Saatchi UAE
Its Her Way - "The Leave of Absence"
Deutsch
NerdWallet - "The Smartest NIL Deal Ever"
Publicis Middle East
Home Centre - "There We Are"
Leo Lebanon
Home Centre - "The Dark Circle Sale"
Edelman
eBay - "Endless Runway"
Collaborating Agencies: De-Yan, InDigital Media Group/IDM Productions, Stokes Studio, IMG Models
VML Kansas City
Wendy's - "The Frosty Fix. Turning Broken Promises into Tasty Treats."
TBWA\Chiat\Day
HIlton - "Hilton: Stay Like Wicked"
Collaborating Agencies: Unboxed, Coyne, Dentsu, Influential, Havas, Casual Films
McCann Worldgroup Gurugram
Dettol, Reckitt - "Play with Germs"
VML UK
Sela x Newcastle United - "Sela Sound Shirt: From Team Sponsor to Game Changer"
Collaborating Agencies: Spectacle Partners, CuteCircuit
VML Mexico City
starpower, Coyne PR, Linqia - "This is Not a Game: How Movistar Transformed a Significant Threat in the Gaming Space into an Opportunity, Proving That Corporate Responsibility Can Be a Powerful Engine for Business Growth"
Collaborating Agency: Havas
Edelman
Sanofi, Opella - "Allegra Airways"
Collaborating Agencies: Ambee, Jayne Films, Loroto Productions, Edelman Toronto
FCB Health New York, an IPG Health Company
Sanofi - "Badge of Honor"
Collaborating Agencies: McCann Global Health, an IPG Health Company
Edelman
American Optometric Association - "The Impossible Camera"
Collaborating Agencies: United Entertainment Group, Sebastian Arrieta Industrial Design, Pink Sparrow, Struc Design, We Are SBI
alma DDB
Memorial Sloan Kettering Cancer Center - "Late"
Collaborating Agency: Central Films
Energy BBDO
Bayer Consumer Health, MiraLAX - "MiraLAX Tackles 'The Gut Gap'"
VML Health
Daiichi Sankyo & AstraZeneca for ENHERTU - "Not Today"
Edelman Canada
GSK Canada, Shingrix - "The Odds"
VML New York
Microsoft Copilot - "Adopt a Copilot: How a Local Campaign Made AI Feel Personal"
Collaborating Agencies: FreshMade, PAWS Wildlife Center
McCann Worldgroup Gurugram
ESAF Small Finance Bank - "Saving Her Savings"
Edelman Canada
IKEA Canada - "SHT"
Saatchi & Saatchi UAE
NIVEA - "Solar Savings"
Saatchi & Saatchi UAE
Visa - "Walla Visa?"
Zulu Alpha Kilo
Destination BC - "Wäsche of the Wild"
McCann Worldgroup Gurugram
Air India - "Building an Airline While Flying It"
Leo UAE
NBA - "JUMP"
Leo Saudi Arabia
SAUDIA Airlines - "Rihla (Journey)"
TRG
Dave's Killer Bread - "A Second Look at Second Chances"
Havas New York
Wyndham Hotels & Resorts - "Stay Close During the Holidays"
Collaborating Agencies: Havas Media, Annex88
Leo Chicago
Tillamook County Creamery Association - "Tillamook iScreen"
Collaborating Agencies: Assembly Global, Fleishman Hillard
Team DDB
United States Army National Guard - "Uncommon Is Calling"
Collaborating Agencies: The Marketing Arm, Fluent360, Supply & Demand, Cartel TV, Artjail, Company 3, Radish Music, The Crystal Creative, Sonic Union, Arcade Motion, FlipArt Media
GSD&M
Center for Reproductive Rights - "Center for Reproductive Rights"
Collaborating Agencies: Rakish, Chirp, Cut+Run, Royal Muster. Digital Domain of Austin
VML Belgium
Child Focus, Belgian Center for Missing Children - "Finding Juliette"
Saatchi & Saatchi UAE
Carrefour, Association des malades du cancer (AMC) - "LumpDolls"
VML USA
Florida Immigrant Coalition (FLIC) - "Napkins of Rights"
Collaborating Agency: Letca
Leo UAE
Anghami - "Rhymes Vs Child Sexual Abuse"
Erich and Kallman
The Hershey Company - "Beloved REESE'S Makes a Controversial Category-Topping Change"
Saatchi & Saatchi UAE
Dosy - "Freedom from Fear"
Digitas UAE
Nissan - "The Kicks Key"
GSD&M
Dodge, Stellantis - "UNLEASHING THE NEXT ERA OF MUSCLE"
Collaborating Agencies: Omnicom Production, Publicis, Framestore Pictures, Framestore, Company 3, Howdy Sound, SHINDIG Music
McCann Worldgroup Gurugram
Buckaroo - "Walking Tall: A Buckaroo Story"
Jackson Spalding
L.L.Bean - "L.L.Bean Icons"
Publicis Middle East
Pizza Hut - "(Not) Frozen Pizza"
Weber Shandwick Canada
McDonald's Canada - "Remix Menu"
Collaborating Agency: Cossette
Golin
McDonald's - "The Pitch"
Collaborating Agency: Bodega WKNY
&Barr
Broward, Palm Beaches & St. Lucie Realtors® - "Reclaiming the REALTOR® Voice: A Strategic PR Movement Rooted in Human Truth"
Golin
Grubhub - "Special Delivery"
Collaborating Agencies: The Brooklyn Brothers, Grubhub, Wonderthing
We. Communications
Otsuka America Pharmaceuticals, Inc. - "The Value of Every Caregiver"
Collaborating Agencies: Minds + Assembly, Spring & Bond, The Considered
Nominees
Meet our 2025 Emerging Strategist and Visionary Strategist nominees.
