Last Year's Winners (2024)
Gold
McCann New York | State Street Global Advisors - "State Street Global Advisors | MDY Mid-Cap Cup"
Partner Agency: Fundamental Media
Silver
Zulu Alpha Kilo | D2L - "Unstandardized Desk"
Partner Agencies: Dystil, Zulubot
Bronze
Saatchi & Saatchi Middle East | Sixieme Son - "Sound Affects"
Honorable Mention
Ogilvy | Workday - "Rock Stars of Business"
Partner Agency: Merkle/Dentsu
Gold
The Martin Agency | Hasbro, Monopoly - "All Is Fair In Monopoly"
Partner Agency: EssenceMediacom
Silver
Edelman | lululemon - "Dupe Swap"
Bronze
GSD&M | Stanley 1913 - "The Stanley Refresh"
Partner Agency: Kaplow
Honorable Mention
DAVID the Agency | Android - "iPager"
Gold
Anomaly | Ally - "Equally: Changing the Game for Women's Sports"
Partner Agencies: EssenceMediacom, Tier One, Activista, MKTG
Silver
Edelman | Ajinomoto - "#CancelPizza"
Bronze
Saatchi & Saatchi Middle East | Nana - "Taboo Totes"
Partner Agency: Zenith Middle East
Gold
Deutsch LA | PetSmart Charities, PetSmart - "Rescue Writer"
Silver
Deutsch LA | Snapple - "fAIcts Generator"
Bronze
McCann New York | New York Lottery - "Picture A Win"
Partner Agencies: UM, Kinesso
Gold
Edelman | lululemon - "Dupe Swap"
Silver
McCann New York | MGM Resorts International - "SHOEY BAR: How MGM Resorts Won F1 Race Weekend with a Shoe"
Bronze
Leo Burnett Middle East | SAUDIA - "ProtecTasbih"
Partner Agency: Saatchi & Saatchi Middle East
Honorable Mention
GSD&M | United States Air Force - "Air Force Special Warfare: The Most Secretive Job in the World"
Gold
Liquid Advertising | Bethesda Softworks, Starfield - "Starfield Launch Campaign"
Silver
Publicis Media Content and Innovation | Kraft Heinz Lunchables - "Lunchables Playables"
Partner Agency: Starcom
Bronze
GSD&M | Pizza Hut - "The World's First Sewer Delivery"
Partner Agencies: Makeout, Tool, Creative Zing, Spark Foundry, Alison Brod Marketing & Communications, Tracy-Locke, RQ Agency
Honorable Mention
Saatchi & Saatchi Middle East | Cadillac - "Maseerat Cadillac (Cadillac Pride)"
Gold
Edelman | American Sexual Health Association, YES Means TEST - "Let's Tok About Sex"
Silver
Weber Shandwick | Centers for Disease Control and Prevention - "Wild to Mild"
Bronze
Leo Burnett Chicago | Visionworks of America, Visionworks - "Visionworks 'Subtitles"
Partner Agencies: Connect at Publicis Media, Epsilon, MSL Group Americas LLC
Gold
Leo Burnett Chicago | Visionworks of America, Visionworks - "Visionworks 'Subtitles'"
Partner Agencies: Connect at Publicis Media, Epsilon, MSL Group Americas LLC
Silver
Leo Burnett Chicago | Dunkin’ Brands - "Winning a Heated Debate with Ice"
Partner Agencies: MSL Group, Wasserman, PXP Studios, Arc Chicago
Bronze
Arnold Worldwide | Progressive Insurance - "Dr. Rick"
Honorable Mention
TBWA\Chiat\Day LA | Discover Financial Services - "Especially for Everyone"
Partner Agency: Mindshare
Gold
GSD&M | GSD&M, the Ad Council for Veteran Crisis Prevention - "The Question That Changed 2.8M Lives"
Silver
Ogilvy UK | Mayor of London - "Breaking the Silence"
Partner Agency: Wavemaker
Bronze
VML | Foundation to Combat Antisemitism (FCAS) - "The Blue Square: Standing Up to Jewish Hate"
Partner Agency: Mindshare
Honorable Mention
GSD&M | Period Law - "Putting an End to a Bloody Tax / Bloody Mary Misogyny"
Gold
McCann New York | Microsoft - "ADLaM: An Alphabet to Preserve a Culture"
Partner Agencies: NAFFA (United States), Jamra Patel (United States), Andrew Footit Design (United States), Craft (United States)
Silver
Leo Burnett Middle East | HomeBox - "The Hidden Room"
Bronze
Leo Burnett Middle East | Dosy - "Ride to Freedom"
Partner Agency: Saatchi & Saatchi Middle East
Gold
Weber Shandwick | Kellanova, Pop-Tarts - "The First Edible Mascot"
Silver
Weber Shandwick | Kellanova, Pop-Tarts - "Pop-Tarts Frosted Banana Bread"
Bronze
GSD&M | Fruit of the Loom, Southwest Airlines - "No One Makes Clothes This Good, This Affordable"
Honorable Mention
Saatchi & Saatchi Middle East | Nana - "Taboo Totes"
Partner Agency: Zenith Middle East
Gold
Partners + Napier | The Strong National Museum of Play - "I Spy Something Fun"
Silver
Leo Burnett Middle East | Anghami - "The Protective Rhymes"
Partner Agency: Prodigious Middle East
Bronze
Love Advertising | YMCA of Greater Houston - "Creating a Culture of Connection"
Honorable Mention
Saatchi & Saatchi Middle East | Oreo - "Lunar Treats"
Partner Agency: Spark Foundry Middle East
Leo Burnett Chicago | Visionworks of America, Visionworks - "Visionworks 'Subtitles'"
Partner Agencies: Connect at Publicis Media, Epsilon, MSL Group Americas LLC
GSD&M
HANNAH SCHWEITZER
TBWA\Chiat\Day Los Angeles
Hannah's nomination shines a spotlight on the unique mix of whip-smart strategy instinct and innate leadership presence she brings to her role. Described as a positive force with insatiable curiosity and the ability to dig deep for the real insight gems hidden in the clutter, Hannah has proven herself to be a critical partner for clients and creatives.
ANGELA RODRIGUEZ
alma DDB
Angela was nominated for her contributions to her Strategy team, the wider agency and the advertising industry while demonstrating human compassion, a competitive spirit and a commitment to showing what championing diversity can do to the state of modern culture and to a brand’s relationship with consumers. Angela brings strategic rigor to each new business pitch, inspires others and raises the bar for excellent work.
Last Year's Shortlist (2024)
McCann Worldgroup New Delhi | One 97 Communications Paytm Ltd, Paytm - "Making Money Speak"
Arts & Letters Creative Co. | Google Cloud - "The New Way to Cloud."
Arnold Worldwide | ADP - "The Next Anything"
Ogilvy | Workday - "Rock Stars of Business"
Partner Agency: Merkle/Dentsu
Saatchi & Saatchi Middle East | Sixieme Son - "Sound Affects"
McCann New York | State Street Global Advisors - "State Street Global Advisors | MDY Mid-Cap Cup"
Partner Agency: Fundamental Media
Zulu Alpha Kilo | D2L - "Unstandardized Desk"
Partner Agencies: Dystil, Zulubot
The Martin Agency | Hasbro, Monopoly - "All Is Fair In Monopoly"
Partner Agency: EssenceMediacom
Edelman | lululemon - "Dupe Swap"
The Martin Agency | UScellular - "The Disconnection of Connection'"
DAVID the Agency | Android - "iPager"
GSD&M | Stanley 1913 - "The Stanley Refresh"
Partner Agency: Kaplow
Carmichael Lynch | Saputo Cheese USA, Treasure Cave® Cheese - "Treasure Cave Goes from Issuing Challenges to Sending Invitations"
Edelman | Ajinomoto - "#CancelPizza"
Anomaly | Ally - "Equally: Changing the Game for Women's Sports"
Partner Agencies: EssenceMediacom, Tier One, Activista, MKTG
Leo Burnett Middle East | Anghami - "The Protective Rhymes"
Partner Agency: Prodigious Middle East
Saatchi & Saatchi Middle East | Nana - "Taboo Totes"
Partner Agency: Zenith Middle East
Leo Burnett Chicago | Dunkin’ Brands - "Winning a Heated Debate with Ice"
Partner Agencies: MSL Group, Wasserman, PXP Studios, Arc Chicago
Deutsch LA | Snapple - "fAIcts Generator"
Jack Morton | Metacore Games, Merge Mansion - "Merge Mansion Unlocked"
Partner Agencies: R&CPMK, Reaktor Creative, JFI Productions, Scout Expedition Co.
McCann New York | New York Lottery - "Picture A Win"
Partner Agencies: UM, Kinesso
Deutsch LA | PetSmart Charities, PetSmart - "Rescue Writer"
GSD&M | United States Air Force - "Air Force Special Warfare: The Most Secretive Job in the World"
Edelman | lululemon - "Dupe Swap"
Campbell Ewald | OnStar, General Motors - "Follow Santa"
Havas New York | NewYork-Presbyterian - "How a Chocolate Bar Drop Helped Saved Thousands of Lives"
Leo Burnett Middle East | SAUDIA - "ProtecTasbih"
Partner Agency: Saatchi & Saatchi Middle East
McCann New York | MGM Resorts International - "SHOEY BAR: How MGM Resorts Won F1 Race Weekend with a Shoe"
The VIA Agency | Arm & Hammer Baking Soda - "ARM & HAMMER BAKING SODA’S GRAND ENTRANCE INTO THE METAVERSE"
Partner Agencies: Wavemaker, SuperLeague
Anomaly LA | Square Enix, FINAL FANTASY XVI - "FINAL FANTASY XVI: A New Era of Fandom"
Carmichael Lynch | Saputo Cheese USA, Frigo® Cheese Heads® - "Long Live 'Chorse'!!!"
Publicis Media Content and Innovation | Kraft Heinz Lunchables - "Lunchables Playables"
Partner Agency: Starcom
Saatchi & Saatchi Middle East | Cadillac - "Maseerat Cadillac (Cadillac Pride)"
Liquid Advertising | Bethesda Softworks, Starfield - "Starfield Launch Campaign"
GSD&M | Pizza Hut - "The World's First Sewer Delivery"
Partner Agencies: Makeout, Tool, Creative Zing, Spark Foundry, Alison Brod Marketing & Communications, Tracy-Locke, RQ Agency
Weber Shandwick | Centers for Medicare & Medicaid Services, HealthCare.gov - "Glitch Happens"
Partner Agencies: Resolute Digital, part of the Weber Shandwick Collective
Edelman | American Sexual Health Association, YES Means TEST - "Let's Tok About Sex"
Leo Burnett Middle East | SAUDIA - "ProtecTasbih"
Partner Agency: Saatchi & Saatchi Middle East
Publicis Middle East | Babyshop - "See What They See"
Partner Agency: Leo Burnett Middle East
Leo Burnett Chicago | Visionworks of America, Visionworks - "Visionworks 'Subtitles'"
Partner Agencies: Connect at Publicis Media, Epsilon, MSL Group Americas LLC
Weber Shandwick | Centers for Disease Control and Prevention - "Wild to Mild"
Leo Burnett Chicago | ALDI - "ALDI: Everything We Don’t Do Is For You"
Butler, Shine, Stern & Partners | ESPN - "Anyone Can Bracket"
Arnold Worldwide | Progressive Insurance - "Dr. Rick"
Anomaly | Ally - "Equally: Changing the Game for Women's Sports"
Partner Agencies: EssenceMediacom, Tier One, MKTG, Activista
TBWA\Chiat\Day LA | Discover Financial Services - "Especially for Everyone"
Partner Agency: Mindshare
RPA Advertising | La-Z-Boy - "Long Live the Lazy™"
Leo Burnett Chicago | Visionworks of America, Visionworks - "Visionworks 'Subtitles'"
Partner Agencies: Connect at Publicis Media, Epsilon, MSL Group Americas LLC
Leo Burnett Chicago | Dunkin’ Brands - "Winning a Heated Debate with Ice"
Partner Agencies: MSL Group, Wasserman, PXP Studios, Arc Chicago
VML | Foundation to Combat Antisemitism (FCAS) - "The Blue Square: Standing Up to Jewish Hate"
Partner Agency: Mindshare
Ogilvy UK | Mayor of London - "Breaking the Silence"
Partner Agency: Wavemaker
GSD&M | Period Law - "Putting an End to a Bloody Tax / Bloody Mary Misogyny"
GSD&M | GSD&M, the Ad Council for Veteran Crisis Prevention - "The Question That Changed 2.8M Lives"
Anomaly | New York Life - "Responding to Collective Grief with a Message of Collective Hope"
Partner Agencies: Raven Public Relations, Razorfish
Saatchi & Saatchi Middle East | Sixieme Son - "Sound Affects"
MullenLowe | "Today's Military - Their Tomorrow Campaign"
Jack Morton | Upstream USA - "Upstream It"
McCann New York | Microsoft - "ADLaM: An Alphabet to Preserve a Culture"
Partner Agencies: NAFFA (United States), Jamra Patel (United States), Andrew Footit Design (United States), Craft (United States)
Love Advertising | YMCA of Greater Houston - "Creating a Culture of Connection"
Leo Burnett Middle East | Dosy - "Ride to Freedom"
Partner Agency: Saatchi & Saatchi Middle East
Publicis Middle East | Babyshop - "See What They See"
Partner Agency: Leo Burnett Middle East
Leo Burnett Middle East | HomeBox - "The Hidden Room"
McCann Detroit | U.S. Bank - "Translators"
Partner Agencies: McCann Worldgroup, Casanova//McCann, Weber Shandwick
Edible Inc, an Edelman Company | Perdue Farms - "Beer Can Chicken Beer"
Partner Agencies: Mustache, Marriner Marketing Communications, RMVco, Donovan Connective Marketing
McCann Worldgroup New Delhi | Hero MotoCorp, Hero Pleasure - "Fighting Sexism on Indian Roads"
GSD&M | Fruit of the Loom, Southwest Airlines - "No One Makes Clothes This Good, This Affordable"
GSD&M | Pizza Hut - "Pizza Hut - World's Largest Pizza"
Partner Agencies: ABMC, 160/90, Spark
Weber Shandwick | Kellanova, Pop-Tarts - "Pop-Tarts Frosted Banana Bread"
Saatchi & Saatchi Middle East | Nana - "Taboo Totes"
Partner Agency: Zenith Middle East
Leo Burnett Middle East | Home Centre - "The 'Homecoming' Initiative"
Partner Agency: Prodigious Middle East
Weber Shandwick | Kellanova, Pop-Tarts - "The First Edible Mascot"
Love Advertising | YMCA of Greater Houston - "Creating a Culture of Connection"
Leo Burnett Middle East | HomeBox - "The Hidden Room"
Leo Burnett Middle East | Home Centre - "The 'Homecoming' Initiative"
Partner Agency: Prodigious Middle East
Saatchi & Saatchi Middle East | Oreo - "Lunar Treats"
Partner Agency: Spark Foundry Middle East
Partners + Napier | "I Spy Something Fun"
Leo Burnett Middle East | Anghami - "The Protective Rhymes"
Partner Agency: Prodigious Middle East
Havas New York | Mike’s Amazing - "Righting The Wrongs"
Partner Agencies: Havas Istanbul, Ramp 97
Edelman | Good Humor, Knorr - "Soup Truck"
