Congratulations Winners!
VML Belgium
Child Focus, Belgian Center for Missing Children - "Finding Juliette"
Madison Giller, Arnold Worldwide
Gold
Saatchi & Saatchi UAE
Its Her Way - "Rewrite the Gap"
Silver
VCCP
Virgin Media O2 - "Daisy vs Scammers"
Collaborating Agencies: faith, Bernadette, Girl&Bear, O2, Broadcast Revolution
Bronze
DDB Chicago
Mars Wrigley - "Different Every Time"
Collaborating Agencies: Critical Mass, EssenceMediacom, Weber Shandwick
Honorable Mention
BarkleyOKRP
Burger King - "Million Dollar Whopper"
Collaborating Agency: .Monks
Silver
Saatchi & Saatchi UAE
Its Her Way - "The Leave of Absence"
Bronze
Saatchi & Saatchi UAE
Visa - "Walla Visa?"
Gold
VML New York
Unilever, Hellmann’s - "Mayo Cat: How Hellmann’s Turned Leftovers Into A Brand Transformation Story"
Collaborating Agencies: Mindshare, Edelman, Village
Silver
Edelman Canada
IKEA Canada - "SHT"
Bronze
Arnold Worldwide
De Beers Group, Signet Jewelers - "Worth the Wait"
Collaborating Agency: Connect@ Publicis Media
Honorable Mention
Arnold
PNC Bank - "Brilliantly Boring"
Gold
Publicis Middle East
KitKat - "Auto Reply_Break"
Silver
Publicis Middle East
Home Centre - "There We Are"
Bronze
Saatchi & Saatchi UAE
Its Her Way - "The Leave of Absence"
Gold
VML UK
Sela x Newcastle United - "Sela Sound Shirt: From Team Sponsor to Game Changer"
Collaborating Agencies: Spectacle Partners, CuteCircuit
Silver
VML Kansas City
Wendy's - "The Frosty Fix. Turning Broken Promises into Tasty Treats."
Bronze
Edelman
eBay - "Endless Runway"
Collaborating Agencies: De-Yan, InDigital Media Group/IDM Productions, Stokes Studio, IMG Models
Bronze
VML Mexico City
starpower, Coyne PR, Linqia - "This is Not a Game: How Movistar Transformed a Significant Threat in the Gaming Space into an Opportunity, Proving That Corporate Responsibility Can Be a Powerful Engine for Business Growth"
Collaborating Agency: Havas
Kate Rush Sheehy, GSD&M
Gold
FCB Health New York, an IPG Health Company
Sanofi - "Badge of Honor"
Collaborating Agencies: McCann Global Health, an IPG Health Company
Silver
alma DDB
Memorial Sloan Kettering Cancer Center - "Late"
Collaborating Agency: Central Films
Bronze
Edelman
American Optometric Association - "The Impossible Camera"
Collaborating Agencies: United Entertainment Group, Sebastian Arrieta Industrial Design, Pink Sparrow, Struc Design, We Are SBI
Honorable Mention
Edelman
Sanofi, Opella - "Allegra Airways"
Collaborating Agencies: Ambee, Jayne Films, Loroto Productions, Edelman Toronto
Gold
Edelman Canada
IKEA Canada - "SHT"
Silver
Saatchi & Saatchi UAE
NIVEA - "Solar Savings"
Bronze
McCann Worldgroup Gurugram
ESAF Small Finance Bank - "Saving Her Savings"
Honorable Mention
Zulu Alpha Kilo
Destination BC - "Wäsche of the Wild"
Gold
Leo Saudi Arabia
SAUDIA Airlines - "Rihla (Journey)"
Silver
Team DDB
United States Army National Guard - "Uncommon Is Calling"
Collaborating Agencies: The Marketing Arm, Fluent360, Supply & Demand, Cartel TV, Artjail, Company 3, Radish Music, The Crystal Creative, Sonic Union, Arcade Motion, FlipArt Media
Bronze
Havas New York
Wyndham Hotels & Resorts - "Stay Close During the Holidays"
Collaborating Agencies: Havas Media, Annex88
Honorable Mention
TRG
Dave's Killer Bread - "A Second Look at Second Chances"
Gold
VML Belgium
Child Focus, Belgian Center for Missing Children - "Finding Juliette"
Silver
Saatchi & Saatchi UAE
Carrefour, Association des malades du cancer (AMC) - "LumpDolls"
Bronze
VML USA
Florida Immigrant Coalition (FLIC) - "Napkins of Rights"
Collaborating Agency: Letca
Silver
GSD&M
Dodge, Stellantis - "UNLEASHING THE NEXT ERA OF MUSCLE"
Collaborating Agencies: Omnicom Production, Publicis, Framestore Pictures, Framestore, Company 3, Howdy Sound, SHINDIG Music
Bronze
McCann Worldgroup Gurugram
Buckaroo - "Walking Tall: A Buckaroo Story"
Honorable Mention
Erich and Kallman
The Hershey Company - "Beloved REESE'S Makes a Controversial Category-Topping Change"
Gold
Golin
Grubhub - "Special Delivery"
Collaborating Agencies: The Brooklyn Brothers, Grubhub, Wonderthing
Silver
Jackson Spalding
L.L.Bean - "L.L.Bean Icons"
Bronze
Publicis Middle East
Pizza Hut - "(Not) Frozen Pizza"
Nominees
Meet our 2025 Emerging Strategist and Visionary Strategist nominees.
