Thriving Through Perpetual Change: A New Game Plan
On June 4 and 5, 2025, the 25th edition of MPF will bring together leaders of independent agencies in Austin, TX for a members-only conference to explore Thriving Through Perpetual Change: A New Game Plan.

MPF 2025
We are at capacity for MPF 2025 and registration for the in-person conference is now closed.
Missed your chance to attend in person? We've got you covered.
You can still catch every session with our MPF 2025 On-Demand package. All recorded sessions will be available to view just days after the event.
⚠️ Reminder: On-Demand access does not include entry to the in-person conference.
Experience Six Sequential Tracks
- Technology (aka AI)
- Generating Growth
- Talent and Culture
- Agency Operations and Economics
- The Work
- Leadership
Each track explores changes taking place in the industry and how agencies need to adapt in order to thrive.


June 4 & 5, 2025
Oracle NetSuite
2300 Oracle Way
Austin, TX 78741