Thriving Through Perpetual Change: A New Game Plan
On June 4 and 5, 2025, the 25th edition of MPF brought together leaders of independent agencies in Austin, TX for a members-only conference to explore issues, challenges and actionable solutions spanning technology, AI, growth, agency operations, talent, "the work" and leadership.
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Key takeaways will be available soon.
Experience Six Sequential Tracks
- Technology (aka AI)
- Generating Growth
- Talent and Culture
- Agency Operations and Economics
- The Work
- Leadership
Each track explores changes taking place in the industry and how agencies need to adapt in order to thrive.


June 4 & 5, 2025
Oracle NetSuite
2300 Oracle Way
Austin, TX 78741