Thriving Through Perpetual Change: A New Game Plan

On June 4 and 5, 2025, the 25th edition of MPF will bring together leaders of independent agencies in Austin, TX for a members-only conference to explore Thriving Through Perpetual Change: A New Game Plan.

4As MPF 2024 - Networking Convo

MPF 2025

We are at capacity for MPF 2025 and registration for the in-person conference is now closed.

Missed your chance to attend in person? We've got you covered.

You can still catch every session with our MPF 2025 On-Demand package. All recorded sessions will be available to view just days after the event.

⚠️ Reminder: On-Demand access does not include entry to the in-person conference.

Experience Six Sequential Tracks

  • Technology (aka AI)
  • Generating Growth
  • Talent and Culture
  • Agency Operations and Economics
  • The Work
  • Leadership

Each track explores changes taking place in the industry and how agencies need to adapt in order to thrive.

4As MPF 2024 - Speaker

MPF 2024 Photo Gallery