Seize Your Moment

This is a defining moment for independent agencies. As the marketing landscape evolves at unprecedented speed, the qualities that define independents—agility, creativity and entrepreneurial leadership—have never mattered more. MPF 2026 brings together agency leaders who are shaping this future; challenging, inspiring and equipping them to embrace opportunities, strengthen their organizations and lead with confidence into what comes next.

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About MPF

The members-only conference for independent agency leaders is designed to celebrate what they have in common while honoring the uniqueness of each agency. Attendees will experience educational, inspirational and highly practical sessions on talent and change management, AI, organizational design, growth, PE and creativity. 

Member-to-member knowledge sharing is at the heart of MPF. The collaborative setting fosters candid conversations, peer-to-peer learning and actionable takeaways. Attendees leave with fresh perspectives, new ideas and new allies, equipped with the tools they need to accelerate their agency’s growth.

MPF offers 4As members the opportunity to connect with some of the brightest minds from agencies across the country, exchanging insights and strategies for navigating today’s complex marketing landscape. More than a conference, MPF is a community and a catalyst for leadership and innovation.

Experience Six Sequential Tracks

  • Technology (aka AI)
  • Generating Growth
  • Talent and Culture
  • Agency Operations and Economics
  • The Work
  • Leadership

Each track reinforces why it's time to seize the moment and drive meaningful growth and lasting impact.

4A's Speaker-63

MPF 2025 Photo Gallery