Thank you for attending StratFest in New York City on October 7, 2025.
We hope you found the sessions inspiring and insightful and left with actionable ideas to adapt and thrive as a strategist. Key takeaways will be available soon.
StratFest 2025 session recordings will be available on EventMobi soon.
Registered for the event?
Sign in and use code StratFest2025 to view, once sessions are live.
Missed registering?
Catch every session with our StratFest 2025 On-Demand package.
Adapt or Die: The Strategist’s Survival Guide
Write the future, or be overwritten.
The fundamentals still matter, but business as usual is no longer an option. We live in times where AI creates decks faster than any planner. Creatives re-brief themselves before the first review. Clients want proof of value now, not next year. And every new platform demands a new brief format—from shoppable TikToks to AI-powered CX flows.
For strategy to stay essential, strategists have to adapt faster than the forces reshaping our industry. We have to evolve while doubling down on the core skills that have always defined great strategists.
StratFest 2025: Adapt or Die was more than just a conference—it was a field guide for survival, packed with tools, tactics and even some tough love for strategists who want to thrive, not just survive through chaotic times. Attendees left with inspiration, actionable insights and the confidence to reclaim the brief as the strategist’s ultimate weapon.
About StratFest
For more than 50 years, since strategy became a creative discipline in the ad industry, strategists have revolutionized the way brands communicate and connect with their audience. StratFest is where we celebrate this vibrant community of thinkers, ideators and innovators. Brought to you by the 4As, StratFest complements the highly coveted Jay Chiat Awards, which recognize the most cutting-edge and thought-provoking strategies in marketing, media, and advertising.
The transformative experience celebrates the pinnacle of strategic excellence and examines the approaches to get there.
Date and Time
CONVENE
360 Madison Avenue
New York, NY 10036
StratFest: October 7 I 9:00 AM - 6:00 PM ET
Jay Chiat Awards: October 6 I 5:30 PM - 9:00 PM ET
StratFest 2024 Photo Gallery
