In late June, the FTC announced plans to hold a series of hearings examining competition and consumer protection in the 21st Century. The Commission has indicated that the hearings will seek to discover “whether broad-based changes in the economy, evolving business practices, new technologies, or international developments might require adjustments to competition and consumer protection, enforcement law, enforcement priorities and policy.”
The 4A’s, in conjunction with the IAB, NAI and AAF, submitted comments urging the Commission to consider the established beneficial model of strong industry self-regulation coupled with well-reasoned sectoral laws focused on concrete consumer harms.
As hearings get underway in the Fall, the 4A’s will continue to engage with both the Commission as well as our friends and allies in DC to ensure the advertising community’s voice is heard on these important issues.
Download Joint Comment of the Ad Trades to the FTC