Partner Member GumGum, a global contextual advertising technology company, today announced a $75 million investment by Goldman Sachs Growth to accelerate the growth of its sophisticated contextual intelligence advertising product suite.
Demand for GumGum’s contextual advertising technology is growing rapidly as cookies and other audience targeting technologies based on personal information are being phased out. GumGum, participates in over 100 billion ad auctions and performs contextual analysis on over 50 million unique pages and videos per day.
GumGum was founded in 2008 and is headquartered in Santa Monica, California. The company works with over 100 major brands and 1200 leading publishers globally. Goldman Sachs Growth will join GumGum’s existing investors Upfront Ventures, NewView Capital, and Morgan Stanley Expansion Capital.
Read more about the investment here.