2023 Holiday Shopping Forecast

Adobe Digital Insights releases its shopping forecast for the 2023 holiday season.

2023 predictions include:

• Record-breaking discounts are expected this year
• Buy now, pay later continues to grow
• Mobile shopping will overtake desktop
• Earlier shopping is expected due to October’s Prime Day.

Hot products and consumers use of generative AI in the shopping process are featured in the report.

Read press release here and check out the full report here.