2024 Holiday Shopping Forecast

Adobe Digital Insights releases its shopping forecast for the 2024 holiday season.

2024 predictions include:

• Black Friday & Thanksgiving gains will power early Cyber Week growth
• Solid growth from major categories, like electronics, apparel, and furniture & home goods
• Mobile is expected to see stronger growth and share this year
• Discounts will drive decision-making for price-conscious consumers
• Social influencer and affiliate marketing will deliver strong performance gains.

Check out the full report here. Read this press release for top-level shopping data.