2020 Holiday Outlook

PwC examines the shopping habits of holiday shoppers in the wake of converging public health and economic crises.

Key findings include:

  • Planned spending by consumer segment
  • Recommendation to retailers to communicate safety procedures effectively through signage and digital updates
  • Importance of curbside pickup
  • Altered priorities when choosing where to shop
  • Tech usage of Latinx consumers and those under 38
  • Holiday travel trends.

PwC also released a 2020 Canadian Holiday Outlook. The Canadian edition features the same topics as above, with an additional focus on Millennial shopping habits, online cross-boarder shopping, and influence of social media on purchase decisions.