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Site Search 2023 Holiday Outlook
PwC examines holiday shopping, travel intentions, planned spending and budgets, and as well what drives purchasing decisions.
Key findings include:
- Gen Z flexes its spending muscle
- Emtech brings the sparkle
- Women step up holiday budgets
- Consumers committed to finding deals
- Home delivery dominates online shopping
- Travelers want tech-enabled convenience
- Optimism with a dose of restraint.