Guiding your business through the

coronavirus crisis

Due to the unfolding effects of the coronavirus, upcoming 4A’s events will be virtual. StratFest will take place on Sept. 16; the member-exclusive Management Practitioners Forum (MPF), Oct. 12–13; and Decisions 2021 (formerly Decisions 20/20) Jan. 25–26, 2021. Existing tickets for all events will be honored on the new dates.

4A’s guidance on coronavirus

4A’s Policies, Resources, and Guidance on Coronavirus contains all organization guidance on business travel, in-person events and training, and remote work; additional resource links; and employee comms models from two member agencies. Visit the page here.

Please contact 4A’s if you have any questions regarding our policies.

4A's Business as Unusual Color 400

It’s business as unusual: an era of unprecedented change that calls for new guidance, expertise, tips, and best practices. Join the 4A’s for a series of vital webinars to help advise you on our new way to work.

See the webinars

AGENCY RESOURCES

4A's Coronavirus Research

Latest research and findings compiled by the 4A’s Research department.

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4A's Coronavirus Research
COVID Production Protocols

Collection of production protocol templates and guidance to assist in creating safe production environments.

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<span style="color: #b80000;">COVID Production Protocols</span>
Return to Office Guidance

Collection of comprehensive guidance, resources, and templates to assist as you navigate the return to your workplace.

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Return to Office Guidance
The CARES Act, PPP Loans, and Government Relations

How U.S., state, and local crisis responses may affect your agency

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<span style="color: #b80000;">The CARES Act, PPP Loans, and Government Relations</span>

LATEST NEWS

AGENCY CREATIVITY

How agencies are making a difference for brands—now more than ever

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<span style="color: #b80000;">AGENCY CREATIVITY</span>
BUSINESS IMPACT

Agency resources for operating in this moment of uncertainty

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BUSINESS IMPACT
EMPLOYEE IMPACT

Guidance and support on agency work during unprecedented times

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<span style="color: #b80000;">EMPLOYEE IMPACT</span>

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Business as Unusual: Clients tell it like it is

September 21, 2020 As we all work through unprecedented and frankly difficult times, join the 4A’s and Angela Johnson, Chief Development Officer, Dentsu Aegis Network, US as our panel of clients talk about how they have pivoted to adjust to these times and will share what they are now expecting from both their agencies and […]

Member Information Exchange: Coronavirus: Return to Office

The 4A’s Coronavirus: Return to Office information exchange collected information from 4A’s members that addressed various aspects of returning to the office during this era of Covid-19. One hundred and seventeen agencies responded to this 4A’s member information exchange. To obtain a copy of the report please complete and email the order form to Helen […]

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COVID-19: Reinventing How America Eats

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Acosta examines new eating habits and plans for eating out post-COVID-19.

122 Years After Founding, Cramer-Krasselt Looks To The Past To Guide Its Future

4A's Member

Read the original MediaPost article here   Cramer-Krasselt is celebrating its 122nd anniversary this month by looking back through its historical documents to understand how C-K’s past can help position it for future success. C-K formed when two bicycle enthusiasts named Cody Cramer and William Krasselt started printing a pamphlet called “The Wheelman” for their […]

COVID-19 Impacts Travel During Winter Breaks

Research Services

4A’s Research asked 1,000 consumers the how, when, and where of their winter travel plans during COVID-19.

Survey of America’s Physicians: COVID-19 Impact

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The Physicians Foundation is conducting three surveys on the impact COVID-19 has on physicians.

4As COVID-19 RTO Virtual Conference – How to Build Your Action Plan for Return to Office |

On Wednesday, August 12th from 3:00-4:30 pm EDT the 4A’s held their Covid-19 RTO Virtual Conference along with Bo Mitchell, President of 911 Consulting, a leading expert in the field of Emergency Response which proved to be an extremely enlightening and beneficial virtual conference for all that attended.    When the 4A’s met with our […]

Business as Unusual: Distributed, Not Divided: The Urgency In Building Cohesion at Work

August 3, 2020 Losing a shared office space has wide-ranging effects on team dynamics that are just now starting to come into full view. In distributed work, leaders must intentionally design for cohesion — the unified feeling of togetherness critical for productivity, collaboration, and alignment around common goals.  In this candid conversation, Mollie Rosen will […]

COVID-19: Impact on CPG and Retail

Research Services

IRi provides an overview on what’s happening across key markets and implications and guidance for CPG manufacturers and retailers to support consumers during the crisis.

It’s More Important Than Ever Agencies and Creatives Get Along

4A's Member

Original Article, By John Long July 22, 2020 Working together smarter and with as much empathy as possible   Remember agency-client dinners, happy hours or even in-person meetings? They’re the stuff that helps us connect as human beings—which leads to better work. But since the start of the Covid-19 crisis, we’ve had to make do without them. That’s […]

“Back on the Bull” Campaign to Help Durham, NC Stay Open Amid the COVID-19 Pandemic

4A's Member

The Durham Recovery and Renewal Task Force (RRTF) today announced a new campaign designed to help slow the spread of COVID-19 using public health and behavioral science best practices. Created by The Center for Advanced Hindsight at Duke University (CAH) and McKinney, a Durham-based national creative and media agency, “Back on the Bull” offers a […]

4A’s Policies

As COVID-19 news and developments evolve, the 4A’s has instituted the following staff policies:

  1. Business travel: We have currently placed a travel ban on both domestic and international travel.
  2. In-person events/training: We are evaluating and/or rescheduling on a case-by-case basis.
  3. Remote work: All 4A’s employees will work remotely until further notice, although our offices will remain open for those who need to use them. All-staff remote work contingency plans have been established (e.g., remote video conference updates; instructions to bring laptops, power cords, and necessary files home at the end of every day, should the building restrict access; voicemail message recordings and notifications via email).

While these measures have been put in place with the safety of our employees and members in mind, we understand each of our member agencies must make the best decisions for their employees and businesses.

Additional Resources

As part of our efforts to keep you updated on the evolving impact of the coronavirus outbreak, we thought we’d share the following information to help guide your business decisions:

We welcome information from our members related to your coronavirus policies. Sharing best practices may help others in the industry, so please reach out to your 4A’s contact with any guidance.

To that end, two 4A’s members offer sample agency communications messaging for others to use as guidance:

Agency Employee Comms Example 1

Although there have not yet been substantial reported cases of coronavirus in our area, we wanted to get ahead of some questions about how we expect to approach the challenges it may create. It’s difficult to say how extremely this will affect the agency and your families but we want to err on the side of prudence. The following guidelines will come into effect in the (probably inevitable) event that our area sees more than a handful of reported cases of coronavirus:

Q: Prior to outbreak, what kinds of actions can we take around the office?

A: Let your inner germaphobe run free. Wash hands frequently. Cover your mouth when coughing and sneezing—with the inside of your elbow. Less hugs. Fewer handshakes. Use the hand sanitizer we’ve placed throughout the office early and often. Give people dirty looks when they don’t do these things. If you have surfaces you must touch that are frequently touched by others, feel free to use disinfecting wipes to clean these areas periodically (see supply closet). If you can’t find these supplies, let office services know so they can restock. The CDC has an entire microsite dedicated to handwashing, feel free to check it out, especially if you need a handwashing refresher.

Q: If I have cold and flu-like symptoms, what action should I take (fever, cough, shortness of breath, and breathing difficulties)?

A: Stay home. Let your manager know by phone and stay home until symptoms ease. We always encourage you to rest and recover if you’re sick. However, if you’re in that gray area where you might normally come to the office anyway, work from home instead. Although our normal policy avoids work-from-home because we think it reduces our ability to collaborate, getting those around you at work sick makes it worse for everyone.

Q: What if you’ve traveled to a region having a coronavirus outbreak or have close family, friends, or have close contact with groups that have reported cases of coronavirus but you yourself are feeling healthy?

A: Proactively let your manager know by phone and decide together whether it might make sense to work from home for a period of time.

Q: If we are working from home due to one of the above, do we still have to attend our normal set of meetings?

A: Yes, we will work to continue with our standard practices in a modified form for increased remote participation. We are prepared to activate additional video conference access numbers if the need arises to allow us to work as well as possible under the circumstances. We are also prepared to activate remote collaboration tools (e.g. Miro.com) to substitute for our card-based activities. In such a case, use of Slack will become more important.

Q: How should this affect the way we work together?

A: For now, we don’t expect to change our ways of working except the increased use of technology if we have significant remote workers.

Q: How do we expect this to impact our clients?

A: This may have a substantial impact on those of our clients that directly serve the public and consumers, requiring additional efforts in some areas and postponing other activities. The impact will be smaller for clients that don’t directly face the public but may still be felt due to shifts in things like industry conference rescheduling. We will have to be flexible and understanding of the challenges our clients may face as their plans shift. We encourage you to think proactively on behalf of our clients about things we can do to assist them in handling their marketing in this evolving environment. This is a new one for most of our clients and they can really use your best thinking. Coordinate with your account managers if you have thoughts in this area.

Q: If I have follow-up questions about policies related to this, who can I contact?

A: For now, HR is tracking our current policies related to coronavirus. Reach out to them and they can refer you to the right person for your specific question.

Q: Do you have some factual information about the virus itself, progress of outbreaks, preventative measures, treatment, etc.?

A: We’d refer you to the CDC website which is far more authoritative on this subject than this email could ever be. Keep in mind that although it is a serious illness that is forecasted to spread widely, healthy individuals tend to experience limited symptoms. We need to take this seriously, but without panic


Agency Employee Comms Example 2

The world health community continues to monitor closely the emergence of the SARS-CoV-2 virus and the disease it causes, named “coronavirus disease 2019” (COVID-19). At this time, no one knows how severe this outbreak will be. Given this uncertainty, and the fact that the seasonal influenza (flu) virus is also widespread, we are taking proactive steps to address a number of business concerns. First and foremost, we want to maintain a safe workplace and encourage and/or adopt practices protecting the health of employees, customers, visitors or others. We also want to ensure the continuity of business operations in the event of a pandemic.

We ask all employees to cooperate in taking steps to reduce the transmission of communicable diseases in the workplace. Employees are reminded of the following:

We know that getting sick sucks. Getting behind on work also sucks. In a perfect world, neither would ever happen. Unfortunately, we know that’s not the case. So, give yourself a break the next time you’re not feeling well and stay at home. In doing so, you’re also doing a solid for everyone else who works with you.

If you are returning from personal or business trips from China, Japan, Hong Kong, Iran, Singapore, South Korea, Thailand, Taiwan, or Northern Italy, you are asked to:

    • not to return to the office for 14 calendar days even if you don’t show signs of illness
    • contact HR to discuss work from home options
    • seek medical attention if necessary and keep HR informed of any new developments or if assistance is needed

The above also applies to those who has had a member of their household return from a trip to any of the countries listed above.

Let’s all follow best practices (as highlighted in the CDC guidelines) to avoid the spread of germs and viruses in our workspace including:


We will continue to monitor and provide updates as a result of the coronavirus outbreak.

In the meantime, please check this page for general news and updates. For the latest factual information regarding coronavirus, please visit the U.S. Centers for Disease Control and Prevention and the U.N. World Health Organization.