4A’s Closely Monitoring

Coronavirus Updates

In our efforts to keep you updated on the evolving impact of the coronavirus outbreak, we have decided to reschedule Decisions 20/20 to early 2021 and Management Practitioners Forum (MPF) to Fall 2020. All tickets for both events will be honored on the new dates. We will communicate the new event dates shortly.

4A’s guidance on coronavirus

4A’s Policies, Resources, and Guidance on Coronavirus contains all organization guidance on business travel, in-person events and training, and remote work; additional resource links; and employee comms models from two member agencies. Visit the page here.

Please contact 4A’s if you have any questions regarding our policies.


 

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Guidance and support on agency work during unprecedented times

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How U.S., state, and local crisis responses may affect your agency

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Additional content filtered by category below.

Campaign US: 4A’s moves multicultural intern program online as COVID-19 crisis carries on

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The 4A’s Multicultural Advertising Intern Program (MAIP) may look a little different this year, but the show will go on, Campaign US’s Michael Heusner reports. “We went from celebrating our largest fellowship in history—a 38% increase from last year, more agencies and partners commitments—to rebuilding the entire program to engage with our fellows and agencies […]

Alma releases Quarterly Cultural Digest with first look at crisis impact

The Culture Lab, a think tank of member agency Alma in Coconut Grove, Fla., has released its Quarterly Cultural Digest with its first look at the impact of the coronavirus pandemic on multicultural consumer groups in the U.S. “Even amidst a pandemic, at Alma we look at the world through the only lens we know […]

The Drum: 4A’s Kaplowitz on how it’s supporting agency members

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“We are giving people very prescriptive information on what they need to do and what they need to know, and we’ll do consultations with anyone who needs more details.” Marla Kaplowitz tells Katie Deighton of The Drum how the 4A’s is providing real member value—now more than ever. Read The Drum article here.

SBA issues regulations to answer borrower questions around small business loans

Government Relations

Today, the Small Business Administration (SBA) issued its interim final rule implementing sections 1102-1106 of the CARES Act, specifically the sections covering small business loans and loan forgiveness.  The interim final rule addresses many questions agencies have about the program, including: How do I calculate the maximum amount I can borrow? What qualifies as payroll […]

DeVito/Verdi creates coronavirus PSAs with New York State Gov. Cuomo

4A's Member

Spots for The Partnership For New York City Stress Need To “Fight The Spread”   NEW YORK (April 1, 2020) – The Partnership for New York City, a non-profit organization representing the city’s civic, government, business and labor leaders, has produced two public service announcements – with the help of New York State Governor Andrew […]

Live LinkedIn Webinar: Campaign Tips to Keep Moving Forward

4A's Partnerships

  In times of uncertainty, it can be challenging to adapt your message to meet the needs of your audience while staying authentic to your brand or business. As you navigate the rapidly changing landscape in today’s world, we’re here to help equip you with the tools and knowledge you need to keep moving forward. […]

NBC News: Brands need to think through messages during crisis, 4A’s Kaplowitz says

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“Now is the time you can be very creative, but you have to think through what are the messages and do you reflect what is currently happening? And not just for today but where things are going in the next couple of weeks,” Marla Kaplowitz, President & CEO of the 4A’s, tells NBC News. Read […]

Join our webinar Business as Unusual: Going, Going, Gone Virtual—New Business Now

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With the understanding that every agency is experiencing different levels of new business activity during this coronavirus crisis, the one thing that’s undeniably true is that the way pitching is done has changed—virtually overnight. From primarily in-person to primarily virtual. Virtual pitching brings a new set of challenges and opportunities. To help agencies understand these […]

Marketing Through a Crisis: Balancing Business with Humanity

4A's Member

Vladimir Jones provides tips on how to balance opportunity and data with humanity in this unprecedented time.

“Creativity can flourish amid chaos,” says 4A’s Kaplowitz

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In this interview with Beet.TV—conducted, naturally, via Zoom—Marla Kaplowitz, President & CEO of the 4A’s, says the creative agencies are pivoting quickly during the crisis, scrapping advertising that is out of step with social distancing and other realities of the pandemic. This shift is fostering a period of creativity, Kaplowitz says, where taped productions are […]

The Drum: Havas CCO Harry Bee on how he’s helping clients deliver ‘in-home’ creative

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“When you’re dealing with a situation that has no map, we need to create the map—and the map is created through creativity,” Havas CCO Harry (“Bee”) Bernstein tells The Drum. “I believe in the power of creativity. That’s why I took this career and now…creativity is needed more than ever.” In this interview, Bernstein shares […]

Campaign Asia: Lessons from a lockdown (beyond getting out of your PJs)

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Sean Donovan, president of TBWA Asia, shares six pieces of advice in Campaign Asia for work during the crisis, based on the wisdom of John Maynard Keynes, Sir Alex Ferguson, Eeyore, and Yoda.

4A’s Policies

As COVID-19 news and developments evolve, the 4A’s has instituted the following staff policies:

  1. Business travel: We have currently placed a travel ban on both domestic and international travel.
  2. In-person events/training: We are evaluating and/or rescheduling on a case-by-case basis.
  3. Remote work: All 4A’s employees will work remotely until further notice, although our offices will remain open for those who need to use them. All-staff remote work contingency plans have been established (e.g., remote video conference updates; instructions to bring laptops, power cords, and necessary files home at the end of every day, should the building restrict access; voicemail message recordings and notifications via email).

While these measures have been put in place with the safety of our employees and members in mind, we understand each of our member agencies must make the best decisions for their employees and businesses.

Additional Resources

As part of our efforts to keep you updated on the evolving impact of the coronavirus outbreak, we thought we’d share the following information to help guide your business decisions:

We welcome information from our members related to your coronavirus policies. Sharing best practices may help others in the industry, so please reach out to your 4A’s contact with any guidance.

To that end, two 4A’s members offer sample agency communications messaging for others to use as guidance:

Agency Employee Comms Example 1

Although there have not yet been substantial reported cases of coronavirus in our area, we wanted to get ahead of some questions about how we expect to approach the challenges it may create. It’s difficult to say how extremely this will affect the agency and your families but we want to err on the side of prudence. The following guidelines will come into effect in the (probably inevitable) event that our area sees more than a handful of reported cases of coronavirus:

Q: Prior to outbreak, what kinds of actions can we take around the office?

A: Let your inner germaphobe run free. Wash hands frequently. Cover your mouth when coughing and sneezing—with the inside of your elbow. Less hugs. Fewer handshakes. Use the hand sanitizer we’ve placed throughout the office early and often. Give people dirty looks when they don’t do these things. If you have surfaces you must touch that are frequently touched by others, feel free to use disinfecting wipes to clean these areas periodically (see supply closet). If you can’t find these supplies, let office services know so they can restock. The CDC has an entire microsite dedicated to handwashing, feel free to check it out, especially if you need a handwashing refresher.

Q: If I have cold and flu-like symptoms, what action should I take (fever, cough, shortness of breath, and breathing difficulties)?

A: Stay home. Let your manager know by phone and stay home until symptoms ease. We always encourage you to rest and recover if you’re sick. However, if you’re in that gray area where you might normally come to the office anyway, work from home instead. Although our normal policy avoids work-from-home because we think it reduces our ability to collaborate, getting those around you at work sick makes it worse for everyone.

Q: What if you’ve traveled to a region having a coronavirus outbreak or have close family, friends, or have close contact with groups that have reported cases of coronavirus but you yourself are feeling healthy?

A: Proactively let your manager know by phone and decide together whether it might make sense to work from home for a period of time.

Q: If we are working from home due to one of the above, do we still have to attend our normal set of meetings?

A: Yes, we will work to continue with our standard practices in a modified form for increased remote participation. We are prepared to activate additional video conference access numbers if the need arises to allow us to work as well as possible under the circumstances. We are also prepared to activate remote collaboration tools (e.g. Miro.com) to substitute for our card-based activities. In such a case, use of Slack will become more important.

Q: How should this affect the way we work together?

A: For now, we don’t expect to change our ways of working except the increased use of technology if we have significant remote workers.

Q: How do we expect this to impact our clients?

A: This may have a substantial impact on those of our clients that directly serve the public and consumers, requiring additional efforts in some areas and postponing other activities. The impact will be smaller for clients that don’t directly face the public but may still be felt due to shifts in things like industry conference rescheduling. We will have to be flexible and understanding of the challenges our clients may face as their plans shift. We encourage you to think proactively on behalf of our clients about things we can do to assist them in handling their marketing in this evolving environment. This is a new one for most of our clients and they can really use your best thinking. Coordinate with your account managers if you have thoughts in this area.

Q: If I have follow-up questions about policies related to this, who can I contact?

A: For now, HR is tracking our current policies related to coronavirus. Reach out to them and they can refer you to the right person for your specific question.

Q: Do you have some factual information about the virus itself, progress of outbreaks, preventative measures, treatment, etc.?

A: We’d refer you to the CDC website which is far more authoritative on this subject than this email could ever be. Keep in mind that although it is a serious illness that is forecasted to spread widely, healthy individuals tend to experience limited symptoms. We need to take this seriously, but without panic


Agency Employee Comms Example 2

The world health community continues to monitor closely the emergence of the SARS-CoV-2 virus and the disease it causes, named “coronavirus disease 2019” (COVID-19). At this time, no one knows how severe this outbreak will be. Given this uncertainty, and the fact that the seasonal influenza (flu) virus is also widespread, we are taking proactive steps to address a number of business concerns. First and foremost, we want to maintain a safe workplace and encourage and/or adopt practices protecting the health of employees, customers, visitors or others. We also want to ensure the continuity of business operations in the event of a pandemic.

We ask all employees to cooperate in taking steps to reduce the transmission of communicable diseases in the workplace. Employees are reminded of the following:

We know that getting sick sucks. Getting behind on work also sucks. In a perfect world, neither would ever happen. Unfortunately, we know that’s not the case. So, give yourself a break the next time you’re not feeling well and stay at home. In doing so, you’re also doing a solid for everyone else who works with you.

If you are returning from personal or business trips from China, Japan, Hong Kong, Iran, Singapore, South Korea, Thailand, Taiwan, or Northern Italy, you are asked to:

    • not to return to the office for 14 calendar days even if you don’t show signs of illness
    • contact HR to discuss work from home options
    • seek medical attention if necessary and keep HR informed of any new developments or if assistance is needed

The above also applies to those who has had a member of their household return from a trip to any of the countries listed above.

Let’s all follow best practices (as highlighted in the CDC guidelines) to avoid the spread of germs and viruses in our workspace including:


We will continue to monitor and provide updates as a result of the coronavirus outbreak.

In the meantime, please check this page for general news and updates. For the latest factual information regarding coronavirus, please visit the U.S. Centers for Disease Control and Prevention and the U.N. World Health Organization.