Due to the unfolding effects of the coronavirus, upcoming 4A’s events will be virtual. StratFest will take place on Sept. 16; the member-exclusive Management Practitioners Forum (MPF), Oct. 12–13; and Decisions 2021 (formerly Decisions 20/20) Jan. 25–26, 2021. Existing tickets for all events will be honored on the new dates.
4A’s Policies, Resources, and Guidance on Coronavirus contains all organization guidance on business travel, in-person events and training, and remote work; additional resource links; and employee comms models from two member agencies. Visit the page here.
Please contact 4A’s if you have any questions regarding our policies.
Latest research and findings compiled by the 4A’s Research department.Learn more
Collection of production protocol templates and guidance to assist in creating safe production environments.Learn more
Collection of comprehensive guidance, resources, and templates to assist as you navigate the return to your workplace.Learn more
How U.S., state, and local crisis responses may affect your agencyLearn more
What does it take to be a ‘resilient agency?’ The 4A’s new report says be more prone to invest in growth areas and less promiscuous when it comes to client business. But will agencies act quickly enough? Click here to read the full article published by The Drum.
July 8, 2020 The industry has seen the pitch process transform over the past three months as it went virtual. Agencies quickly adapted but how well is the virtual pitch process working? What’s changed and what hasn’t? What’s the mindset of virtual attendees? What are the problems with most presentations? And what should you think […]
Integrated marketing campaign by Mower boosts New York state long-term care recruitment efforts, enters second phase with Caring Gene® Call to Care Syracuse, N.Y.—June 29, 2020—The Caring Gene® campaign, launched last June by Mower agency on behalf of Iroquois Healthcare Association (IHA), brought home multiple honors at the 37th Annual Healthcare Advertising Awards. Designed […]
A guide to the most innovative advertising options to emerge amidst the strangest year in human history San Ramon, Calif. (June 30, 2020)– Ads are finally catching up to the ways a cord-cutting world consumes media. With the release of innovative and interactive creative formats, brands can now reach and engage their audience across […]
Because we are not sure we even know how to “return to the office” when we are able to, food & beverage marketing agency, quench, created these four fun & humorous instructional posters. According to quench CMO Jared Scott, “What we do know is we will be back to the physical office. But what […]
Vladimir Jones provides guidance on how brands can meaningfully take a stand and evolve in today’s world.
SBA and Treasury: New EZ and Revised Forgiveness Applications for the Paycheck Protection Program The Small Business Administration (SBA), in consultation with the Department of the Treasury, posted a revised, borrower-friendly Paycheck Protection Program (PPP) loan forgiveness application implementing the Paycheck Protection Program Flexibility Act of 2020 (PPP Flexibility Act) enacted on June 5, 2020. […]
PHILADELPHIA & HARRISBURG (JUNE 10, 2020): The new national TV spot produced by quench for client StarKistⓇ features iconic brand mascot CharlieⓇ the Tuna thanking frontline workers who’ve been keeping everyone safe and fed during the COVID-19 pandemic, and highlights StarKist’s longtime partner Feed the Children. The new 15-second animated spot shows Charlie speaking to viewers as if he’s on a […]
MAGNA’s quarterly forecasts predicts global and U.S. ad spend for the year ahead.
As cities and businesses begin to reopen, many agencies are starting to kick off live productions which bring with it a host of new considerations to ensure the safety of employees, clients, talent and production crews. The 4A’s has compiled production protocol templates and guidance to assist in creating safe production environments. Don’t see […]
June 23, 2020 The question on the mind of many marketers is how COVID-19 is changing consumer behavior and sentiment. Will brands recognize their consumers post-pandemic? New analysis by MediaCom of the U.S. during the pandemic, and a look at countries further ahead in recovery, shows that just as we have always been a nation […]
Bruno Gralpois of Agency Mania Solutions outlines four major changes due to COVID-19 that will produce a domino effect within our industry.
As COVID-19 news and developments evolve, the 4A’s has instituted the following staff policies:
While these measures have been put in place with the safety of our employees and members in mind, we understand each of our member agencies must make the best decisions for their employees and businesses.
As part of our efforts to keep you updated on the evolving impact of the coronavirus outbreak, we thought we’d share the following information to help guide your business decisions:
We welcome information from our members related to your coronavirus policies. Sharing best practices may help others in the industry, so please reach out to your 4A’s contact with any guidance.
To that end, two 4A’s members offer sample agency communications messaging for others to use as guidance:
Although there have not yet been substantial reported cases of coronavirus in our area, we wanted to get ahead of some questions about how we expect to approach the challenges it may create. It’s difficult to say how extremely this will affect the agency and your families but we want to err on the side of prudence. The following guidelines will come into effect in the (probably inevitable) event that our area sees more than a handful of reported cases of coronavirus:
Q: Prior to outbreak, what kinds of actions can we take around the office?
A: Let your inner germaphobe run free. Wash hands frequently. Cover your mouth when coughing and sneezing—with the inside of your elbow. Less hugs. Fewer handshakes. Use the hand sanitizer we’ve placed throughout the office early and often. Give people dirty looks when they don’t do these things. If you have surfaces you must touch that are frequently touched by others, feel free to use disinfecting wipes to clean these areas periodically (see supply closet). If you can’t find these supplies, let office services know so they can restock. The CDC has an entire microsite dedicated to handwashing, feel free to check it out, especially if you need a handwashing refresher.
Q: If I have cold and flu-like symptoms, what action should I take (fever, cough, shortness of breath, and breathing difficulties)?
A: Stay home. Let your manager know by phone and stay home until symptoms ease. We always encourage you to rest and recover if you’re sick. However, if you’re in that gray area where you might normally come to the office anyway, work from home instead. Although our normal policy avoids work-from-home because we think it reduces our ability to collaborate, getting those around you at work sick makes it worse for everyone.
Q: What if you’ve traveled to a region having a coronavirus outbreak or have close family, friends, or have close contact with groups that have reported cases of coronavirus but you yourself are feeling healthy?
A: Proactively let your manager know by phone and decide together whether it might make sense to work from home for a period of time.
Q: If we are working from home due to one of the above, do we still have to attend our normal set of meetings?
A: Yes, we will work to continue with our standard practices in a modified form for increased remote participation. We are prepared to activate additional video conference access numbers if the need arises to allow us to work as well as possible under the circumstances. We are also prepared to activate remote collaboration tools (e.g. Miro.com) to substitute for our card-based activities. In such a case, use of Slack will become more important.
Q: How should this affect the way we work together?
A: For now, we don’t expect to change our ways of working except the increased use of technology if we have significant remote workers.
Q: How do we expect this to impact our clients?
A: This may have a substantial impact on those of our clients that directly serve the public and consumers, requiring additional efforts in some areas and postponing other activities. The impact will be smaller for clients that don’t directly face the public but may still be felt due to shifts in things like industry conference rescheduling. We will have to be flexible and understanding of the challenges our clients may face as their plans shift. We encourage you to think proactively on behalf of our clients about things we can do to assist them in handling their marketing in this evolving environment. This is a new one for most of our clients and they can really use your best thinking. Coordinate with your account managers if you have thoughts in this area.
Q: If I have follow-up questions about policies related to this, who can I contact?
A: For now, HR is tracking our current policies related to coronavirus. Reach out to them and they can refer you to the right person for your specific question.
Q: Do you have some factual information about the virus itself, progress of outbreaks, preventative measures, treatment, etc.?
A: We’d refer you to the CDC website which is far more authoritative on this subject than this email could ever be. Keep in mind that although it is a serious illness that is forecasted to spread widely, healthy individuals tend to experience limited symptoms. We need to take this seriously, but without panic
The world health community continues to monitor closely the emergence of the SARS-CoV-2 virus and the disease it causes, named “coronavirus disease 2019” (COVID-19). At this time, no one knows how severe this outbreak will be. Given this uncertainty, and the fact that the seasonal influenza (flu) virus is also widespread, we are taking proactive steps to address a number of business concerns. First and foremost, we want to maintain a safe workplace and encourage and/or adopt practices protecting the health of employees, customers, visitors or others. We also want to ensure the continuity of business operations in the event of a pandemic.
We ask all employees to cooperate in taking steps to reduce the transmission of communicable diseases in the workplace. Employees are reminded of the following:
We know that getting sick sucks. Getting behind on work also sucks. In a perfect world, neither would ever happen. Unfortunately, we know that’s not the case. So, give yourself a break the next time you’re not feeling well and stay at home. In doing so, you’re also doing a solid for everyone else who works with you.
If you are returning from personal or business trips from China, Japan, Hong Kong, Iran, Singapore, South Korea, Thailand, Taiwan, or Northern Italy, you are asked to:
The above also applies to those who has had a member of their household return from a trip to any of the countries listed above.
Let’s all follow best practices (as highlighted in the CDC guidelines) to avoid the spread of germs and viruses in our workspace including:
We will continue to monitor and provide updates as a result of the coronavirus outbreak.
In the meantime, please check this page for general news and updates. For the latest factual information regarding coronavirus, please visit the U.S. Centers for Disease Control and Prevention and the U.N. World Health Organization.