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This annual report from the Content Marketing Institute and MarketingProfs examines the content marketing strategies and tactics of B2B marketers.
Campaign Brief Asia reveals the top Asian agencies, networks, countries, and creative leaders over the past two years. Rankings are based on the tabulated results of 11 international and regional advertising awards from 22 different shows.
CreativeBrief explores the state of agency working culture today.
Think with Google shares how CoverGirl used an audience insight to reach new customers through compelling creative.
The following creative consultants offer services in the implementation of international advertising, such as adaptation and co-development of creative work for foreign markets.
Think with Google highlights five ways agencies and marketers can use surveys to inform their next business decisions.
Available to non-members for a limited time. The 4As’ social media committee has written a comprehensive white paper to help agencies organize a social media practice for sustainability and success for their clients and business.
Attorneys from Davis & Gilbert’s Advertising, Marketing & Promotions Practice Group share practical and helpful insights to guide businesses and agencies as they navigate new trends and developments.
JLL looks back at success in the grocery landscape for 2017 and highlights trends to watch in 2018.
Engage for Good announces the winners of the 2018 Halo Awards, North America’s highest honor for corporate social initiatives and cause marketing.
Check out this year’s winners of the Nielsen Design Impact Award, as well as case studies on their successful packaging redesign.
This report from the World Federation of Advertisers examines how women are portrayed in advertising and challenges marketers to stop producing stereotypical ads. The WFA encourages brands to use a more progressive portrayal of both sexes in ads, along with guidelines on how to accomplish this.
MAGNA, IPG Media Lab, and Zefr conducted a study to see if brands can effectively reach consumers on YouTube without collecting user data.
This comprehensive report from Extreme Reach, based on research commissioned with Advertiser Perceptions™, illuminates just how cumbersome and inefficient it is for ad ops teams to find and prepare creative assets for video campaigns.
Learn how to deliver thoughtful creative to relevant audiences for successful direct response video ad campaigns.