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The 4A’s has released the Agency Technology Infrastructure and Investment white paper, exclusive to 4A’s member agencies, to guide agencies on industry trends in technology and offer guidance toward informed infrastructure planning and design.
With more and more people moving towards reducing meat and following a flexitarian lifestyle, savvy marketers should focus on appealing to those consumers to drive interest in plant-based foods, according to the latest piece from Stacie Calabrese, Manager, 4A’s Research.
This IPA report on creativity is the result of an analysis of almost 600 advertising case studies from 1996-2018. Check out the key findings and steps to take to increase creative effectiveness.
Check out the winners and shortlists of the Cannes Pharma Lions awards.
Mary Meeker’s annual report on key global Internet trends. Topics range from online advertising to using data to improve customer satisfaction and accessibility to the rise of the on-demand and remote workforce. Not to be missed!
Adam R. Jacobson and HispanicAd provide a concise snapshot of the state of Hispanic advertising agencies, focusing on what’s exciting, challenging, and motivating Hispanic ad agency leaders today.
Engage for Good announces the winners of the 2019 Halo Awards, North America’s highest honor for corporate social initiatives and cause marketing.
Content Marketing Institute (CMI) and MarketingProfs release their first report examining how ad agencies use content marketing to promote their services.
April highlights from Frankfurt Kurnit Klein + Selz’s Advertising Law Blog. Topics include cannabis marketing, SAG-AFTRA contract, using competitor trademarks in hashtags, and much more.
Check out the winners on Campaign Middle East of the rising stars aged 30 and under working in creative jobs.
Clever Real Estate provides insights into Millennial media habits, as well as ways to connect with them over digital channels, in its newest survey results.
MNI Targeted Media gives tips financial service companies can use to reach existing and potential clients.
IAB Canada has published this white paper with information on how to get started with branded content, dos and don’ts, examples in practice, and more.
In this blog, RMAA Group gives tips on how to attract Russian travelers with content marketing. Check out three recommended blog sites to promote your destination and learn about different content types ranging from news/informational to advertising/video/viral, and more.
Strategy tracks and tallies the awards won by agencies, advertisers and creatives in Canada, and identifies the winners in this report. Rankings are provided for agencies, brands, creative directors, art directors, copywriters, planners, and designers.