Creativity trends, reports, services, updates, and much more,
from 4A’s Research Services, and member agencies and partners.
Check out this list of creative monitoring services compiled by 4A’s Research.
CES is the New Year celebration for followers of technology trends and predictions of consumer behavior. The expansive trade show provides a more comprehensive view into the ways technology is integrated into society, from visions of smart cities and the future of digital transformation of business, to how the government is involved in promoting and […]
Kantar discusses media and digital predictions for 2021.
Trendwatching shares five consumer trends for 2020 and how brands are embracing them.
Read the original AdAge article here The events of 2020 have been a catalyst for a focus on humanity over technology One of the most impactful ideas of our time is wrapped up in three words: Black Lives Matter. There is nothing more powerful than this honest and emotional statement. We might not all […]
Engage for Good announces the winners of the 2019 Halo Awards, North America’s highest honor for corporate social initiatives and cause marketing.
4A’s Research partnered with Instapanel to survey consumers across the U.S. to learn their thoughts on advertising during the coronavirus pandemic.
Aprais finds that marketers who are financially empathetic to their agency partners get better results.
The Future Today Institute forecasts emerging technology trends that will influence the advertising, public relation, media, and journalism industries in the year ahead.
Strategy tracks and tallies the awards won by agencies, advertisers and creatives in Canada, and identifies the winners in this report. Rankings are provided for agencies, brands, creative directors, art directors, copywriters, planners, and designers.
IAB Canada published this white paper with information on branded content, including dos and don’ts, examples in practice, and more.
Check out Ipsos’ annual ranking of the top Super Bowl ads, with deep dives into the top three.
AARP examines women’s attitudes about beauty, aging, and how they’re represented in media and advertising.
This annual report from the Content Marketing Institute and MarketingProfs examines the content marketing strategies and tactics of B2B marketers.
Check out this index containing the world’s first ranking of corporate websites. The index was commissioned by the ANA and the Internationalist and identifies the top 100 sites based on user experience, relevancy, and the use of technology. It also includes a breakdown by industry.