Creative

Bringing campaigns & projects together. Your creative team rules the roost. Like a boss.

Compelling. Revolutionary. New. Different.
That’s what creative should be. It’s the face of your agency.
Dress up your look with our creative services. And put your best face forward.

2020 Tech Trends Report

Research Services

The Future Today Institute forecasts emerging technology trends that will influence the advertising, public relation, media, and journalism industries in the year ahead.

2020 Creative Report Card |

Research Services

Strategy tracks and tallies the awards won by agencies, advertisers and creatives in Canada, and identifies the winners in this report. Rankings are provided for agencies, brands, creative directors, art directors, copywriters, planners, and designers.

Branded Content Guide 2020 |

Research Services

IAB Canada has published this white paper with information on branded content, including dos and don’ts, examples in practice, and more.

The Most Engaging Ads of Super Bowl LIV |

Research Services

Check out Ipsos’ annual ranking of the top Super Bowl ads, with deep dives into the top three.

Mirror/Mirror: Women’s Reflections on Beauty, Age, and Media |

Research Services

AARP examines women’s attitudes about beauty, aging, and how they’re represented in media and advertising.

B2B Content Marketing: 2020 Benchmarks, Budgets, and Trends |

Research Services

This annual report from the Content Marketing Institute and MarketingProfs examines the content marketing strategies and tactics of B2B marketers.

The Global Corporate Website Index |

Research Services

Check out this index containing the world’s first ranking of corporate websites. The index was commissioned by the ANA and the Internationalist and identifies the top 100 sites based on user experience, relevancy, and the use of technology. It also includes a breakdown by industry.

Insights from 4A’s Research | Sonic Branding Comes in With a Ping

Research Services

Sonic branding uses audio cues to reinforce brand identity. Learn about the most memorable sonic brands and best practices to create a winning audio logo for your client.

Rich Media Showcase |

Third Party Content

This interactive tool from Google provides innovative digital ad campaigns that will inspire your next campaign. Data is updated on a monthly basis and can be filtered by country, industry vertical, ad size, and ad format.

America’s Most Memorable Mascots

Research Services

Crestline Custom Promotional Products surveyed U.S. consumers to learn which brand mascots are the most memorable and why.

4A’s Releases Exclusive “Agency Technology Infrastructure and Investment” Paper |

The 4A’s has released the Agency Technology Infrastructure and Investment white paper, exclusive to 4A’s member agencies, to guide agencies on industry trends in technology and offer guidance toward informed infrastructure planning and design.

Insights from 4A’s Research | Plant-Based? I’ll Have What She’s Having!

Research Services

With more and more people moving towards reducing meat and following a flexitarian lifestyle, savvy marketers should focus on appealing to those consumers to drive interest in plant-based foods, according to the latest piece from Stacie Calabrese, Manager, 4A’s Research.

The Crisis in Creative Effectiveness

Research Services

This IPA report on creativity is the result of an analysis of almost 600 advertising case studies from 1996-2018. Check out the key findings and steps to take to increase creative effectiveness.

Cannes Pharma Lions Winners 2019 |

Research Services

Check out the winners and shortlists of the Cannes Pharma Lions awards.

Internet Trends 2019

Research Services

Mary Meeker’s annual report on key global Internet trends. Topics range from online advertising to using data to improve customer satisfaction and accessibility to the rise of the on-demand and remote workforce. Not to be missed!