Creativity trends, reports, services, updates, and much more,
from 4A’s Research Services, and member agencies and partners.
Check out the 2021 winners of the Cannes Pharma Lions and Health & Wellness Lions awards.
Engage for Good announces the winners of the Halo Awards, North America’s highest honor for corporate social initiatives and cause marketing.
AARP examines women’s attitudes about beauty, aging, and how they’re represented in media and advertising.
Check out this list of creative monitoring services compiled by 4A’s Research.
Med Ad News profiles advertising agencies with a significant or growing portion of their business in the U.S. healthcare field.
The Future Today Institute forecasts emerging technology trends that will influence the advertising, public relation, media, and journalism industries in the year ahead.
According to Uplers Email, top 2021 email design trends include bold typography, emotional design, textured illustration, and much more.
Check out Ipsos’ annual ranking of the top Super Bowl ads.
CES is the New Year celebration for followers of technology trends and predictions of consumer behavior. The expansive trade show provides a more comprehensive view into the ways technology is integrated into society, from visions of smart cities and the future of digital transformation of business, to how the government is involved in promoting and […]
Kantar discusses media and digital predictions for 2021.
Trendwatching shares five consumer trends for 2020 and how brands are embracing them.
Read the original AdAge article here The events of 2020 have been a catalyst for a focus on humanity over technology One of the most impactful ideas of our time is wrapped up in three words: Black Lives Matter. There is nothing more powerful than this honest and emotional statement. We might not all […]
4A’s Research partnered with Instapanel to survey consumers across the U.S. to learn their thoughts on advertising during the coronavirus pandemic.
Aprais finds that marketers who are financially empathetic to their agency partners get better results.
Strategy tracks and tallies the awards won by agencies, advertisers and creatives in Canada, and identifies the winners in this report. Rankings are provided for agencies, brands, creative directors, art directors, copywriters, planners, and designers.