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Medialeader and Communicate, in association with Ad Age, have released the winners of the top creative agencies, media agencies, and campaigns in the the Middle East. The rankings are based on awards won at Cannes Lions, Dubai Lynx, Effie Awards and Festival of Media. Also, check out the separate ranking for the People’s Choice Awards.
Strategy tracks and tallies the awards won by agencies, advertisers and creatives in Canada, and identifies the winners in this report. Rankings are provided for agencies, brands, creative directors, art directors, copywriters, and planners.
Facebook IQ shares a hypothesis-driven insights approach that will help marketers better process and use data to inform their marketing decisions and write a stellar creative brief.
In this report, Chick Foxgrover, 4A’s EVP of creative technologies and innovation, shares his perspective on this year’s CES conference — including key take-aways for agencies, insights on voice technology, VR, smart homes, and more.
Hubspot provides a guide to writing the great creative brief for ad agencies.
The Australian advertising trade magazine, AdNews, has selected their picks of the top ads of 2017. See which ones made the cut.
ArabAd asked advertising creatives to share their perspectives on campaigns they admire that were made in Lebanon in 2017.
The ANA provides guidance for developing creative briefs and optimizing the briefing process for both agencies and clients.
Grist interviewed senior executives in professional services, financial services, and technology firms to learn how they plan, create, distribute, and measure content marketing
BazaarVoice looks at the importance of visual user-generated content in today’s online shopping journey.
Olapic and WBR Digital surveyed travel brands to understand their marketing strategies, content-based challenges, and usage of user-generated content.
Read this Mintel article to find out what type of ads and themes resonate the most with Moms.
This Nielsen study shows that creativity is the key driver contributing to advertising effectiveness.
This annual report from the Content Marketing Institute and MarketingProfs examines the content marketing strategies and tactics of B2B marketers.
eMarketer shares its report detailing how content marketing can be used to present longer and more compelling messages to consumers. Learn about content formats and tactics, assembling a story, and how to face sequential story challenges.