Creativity trends, reports, services, updates, and much more,
from 4A’s Research Services, and member agencies and partners.
Check out Ipsos’ annual ranking of the top Super Bowl ads.
Trendwatching shares 2024 consumer trends and provides examples of how brands embrace them.
Kantar discusses media and digital predictions for 2024.
The Content Marketing Institute, MarketingProfs, and BrightSpot examine the content marketing strategies and tactics of B2B marketers.
Check out this list of creative monitoring services compiled by 4A’s Research.
GLAAD releases the first annul report on the state of LGBTQ representation in advertising and marketing.
Check out the 2023 winners of the Cannes Lions Awards.
Engage for Good announces the winners of the Halo Awards, North America’s highest honor for corporate social initiatives and cause marketing.
Med Ad News profiles advertising agencies with a significant or growing portion of their business in the U.S. healthcare field.
Adam R. Jacobson and HispanicAd provide a concise snapshot of the state of Hispanic advertising agencies.
The Future Today Institute forecasts emerging technology trends that will influence the advertising, public relation, media, and journalism industries in the year ahead.
Adforum ranks the most awarded ad campaigns in nine industries.
List of creative consultants offering services in the implementation of international advertising.
Mediaocean’s Omnichannel Video Creative Playbook is a one-stop reference for the changing shape of omnichannel video, helping our clients and partners understand the changing goals, formats and capabilities of TV+Video to support omnichannel marketing.
This guide from the IPA aims to help marketers write better briefs for ad agencies and create a shared understanding of what constitutes a good brief.