Creative

Your agency’s creative discipline drives business growth and leads cultural change.

Creativity trends, reports, services, updates, and much more,
from 4A’s Research Services, and member agencies and partners.

Ipsos Creative Excellence Awards: Super Bowl LVIII

Check out Ipsos’ annual ranking of the top Super Bowl ads.

2024 Trend Check

Trendwatching shares 2024 consumer trends and provides examples of how brands embrace them.

Media Trends & Predictions 2024

Kantar discusses media and digital predictions for 2024.

B2B Content Marketing: Benchmarks, Budgets, and Trends

The Content Marketing Institute, MarketingProfs, and BrightSpot examine the content marketing strategies and tactics of B2B marketers.

Creative Monitoring Services |

Check out this list of creative monitoring services compiled by 4A’s Research.

Advertising Visibility Index

GLAAD releases the first annul report on the state of LGBTQ representation in advertising and marketing.

Cannes Lions Winners 2023

Check out the 2023 winners of the Cannes Lions Awards.

2023 Halo Awards

Engage for Good announces the winners of the Halo Awards, North America’s highest honor for corporate social initiatives and cause marketing.

Healthcare Communication Agencies

Med Ad News profiles advertising agencies with a significant or growing portion of their business in the U.S. healthcare field.

Hispanic Market Overview

Adam R. Jacobson and HispanicAd provide a concise snapshot of the state of Hispanic advertising agencies.

2023 Tech Trends Report

The Future Today Institute forecasts emerging technology trends that will influence the advertising, public relation, media, and journalism industries in the year ahead.

Business Creative Report: Ranking of the World’s Most Awarded Ads

Adforum ranks the most awarded ad campaigns in nine industries.

International Creative Services & Consultants |

List of creative consultants offering services in the implementation of international advertising.

The Omnichannel Video Creative Playbook

Mediaocean’s Omnichannel Video Creative Playbook is a one-stop reference for the changing shape of omnichannel video, helping our clients and partners understand the changing goals, formats and capabilities of TV+Video to support omnichannel marketing.

The Best Way for a Client to Brief an Agency

This guide from the IPA aims to help marketers write better briefs for ad agencies and create a shared understanding of what constitutes a good brief.