Creative

Bringing campaigns & projects together. Your creative team rules the roost. Like a boss.

Compelling. Revolutionary. New. Different.
That’s what creative should be. It’s the face of your agency.
Dress up your look with our creative services. And put your best face forward.

Organizing Your Agency for Social: Social Media Team Frameworks, Staffing & Future-Proofing

Available to non-members for a limited time. The 4As’ social media committee has written a comprehensive white paper to help agencies organize a social media practice for sustainability and success for their clients and business.

Trends in Marketing Communications Law

Management Services

Attorneys from Davis & Gilbert’s Advertising, Marketing & Promotions Practice Group share practical and helpful insights to guide businesses and agencies as they navigate new trends and developments. 

U.S. Grocery Tracker

Research Services

JLL looks back at success in the grocery landscape for 2017 and highlights trends to watch in 2018.

2018 Cause Marketing Halo Awards

Research Services

Engage for Good announces the winners of the 2018 Halo Awards, North America’s highest honor for corporate social initiatives and cause marketing.

Nielsen Design Impact Award Chronicles

Research Services

Check out this year’s winners of the Nielsen Design Impact Award, as well as case studies on their successful packaging redesign.

A Guide to Progressive Gender Portrayals in Advertising

Research Services

This report from the World Federation of Advertisers examines how women are portrayed in advertising and challenges marketers to stop producing stereotypical ads. The WFA encourages brands to use a more progressive portrayal of both sexes in ads, along with guidelines on how to accomplish this.

Content Targeting: Driving Brand Growth Without Collecting User Data

Research Services

MAGNA, IPG Media Lab, and Zefr conducted a study to see if brands can effectively reach consumers on YouTube without collecting user data.

Study Reveals That Creative Asset Workflow Lags Years Behind Innovations in Media Buying and Negatively Impacts Advertisers, Agencies and Publishers

Third Party Content

This comprehensive report from Extreme Reach, based on research commissioned with Advertiser Perceptions™, illuminates just how cumbersome and inefficient it is for ad ops teams to find and prepare creative assets for video campaigns.

4 Principles for Creating Video Ads that Drive Conversions

Third Party Content

Learn how to deliver thoughtful creative to relevant audiences for successful direct response video ad campaigns.

World’s Top 100 Marketing Campaigns

Research Services

WARC has released its annual list of the top 100 marketing campaigns around the world by tracking 70 effectiveness and strategy competitions. In addition, rankings are provided for the agencies, advertisers, and brands behind the ads.

Agency of the Year 2018

Research Services

Medialeader and Communicate, in association with Ad Age, have released the winners of the top creative agencies, media agencies, and campaigns in the the Middle East. The rankings are based on awards won at Cannes Lions, Dubai Lynx, Effie Awards and Festival of Media. Also, check out the separate ranking for the People’s Choice Awards.

2018 Creative Report Card

Research Services

Strategy tracks and tallies the awards won by agencies, advertisers and creatives in Canada, and identifies the winners in this report. Rankings are provided for agencies, brands, creative directors, art directors, copywriters, and planners.

Using Data to Inspire Creative Briefs

Research Services

Facebook IQ shares a hypothesis-driven insights approach that will help marketers better process and use data to inform their marketing decisions and write a stellar creative brief.

4A’s CES Report 2018

In this report, Chick Foxgrover, 4A’s EVP of creative technologies and innovation, shares his perspective on this year’s CES conference — including key take-aways for agencies, insights on voice technology, VR, smart homes, and more.

13 Questions to Help You Write a Compelling Creative Brief in 2018

Research Services

Hubspot provides a guide to writing the great creative brief for ad agencies.