Creative

Bringing campaigns & projects together. Your creative team rules the roost. Like a boss.

Compelling. Revolutionary. New. Different.
That’s what creative should be. It’s the face of your agency.
Dress up your look with our creative services. And put your best face forward.

4A’s CES Report 2018

In this report, Chick Foxgrover, 4A’s EVP of creative technologies and innovation, shares his perspective on this year’s CES conference — including key take-aways for agencies, insights on voice technology, VR, smart homes, and more.

13 Questions to Help You Write a Compelling Creative Brief in 2018

Research Services

Hubspot provides a guide to writing the great creative brief for ad agencies.

The AdNews Top 10 Australian Ads of 2017

Research Services

The Australian advertising trade magazine, AdNews, has selected their picks of the top ads of 2017. See which ones made the cut.

Creativity Made in Lebanon: A Pat on the Back

Research Services

ArabAd asked advertising creatives to share their perspectives on campaigns they admire that were made in Lebanon in 2017.

Better Creative Briefs

Research Services

The ANA provides guidance for developing creative briefs and optimizing the briefing process for both agencies and clients.

Lessons From the Leaders | Best Practice Content Marketing Survey

Research Services

Grist interviewed senior executives in professional services, financial services, and technology firms to learn how they plan, create, distribute, and measure content marketing

Content Strategy for the Visual Consumer

Research Services

BazaarVoice looks at the importance of visual user-generated content in today’s online shopping journey.

Evolving Content Strategies and The Personalized Travel Experience

Research Services

Olapic and WBR Digital surveyed travel brands to understand their marketing strategies, content-based challenges, and usage of user-generated content.

Moms Prefer Ads Featuring Real Families

Research Services

Read this Mintel article to find out what type of ads and themes resonate the most with Moms.

Want a Successful Ad? Get Creative.

Research Services

This Nielsen study shows that creativity is the key driver contributing to advertising effectiveness.

B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends

Research Services

This annual report from the Content Marketing Institute and MarketingProfs examines the content marketing strategies and tactics of B2B marketers.

Storytelling in Sequence: How Brands Are Creating More Engaging Messaging

Research Services

eMarketer shares its report detailing how content marketing can be used to present longer and more compelling messages to consumers. Learn about content formats and tactics, assembling a story, and how to face sequential story challenges.

International Creative Consultants

Research Services

The following creative consultants offer services in the implementation of international advertising, such as adaptation and co-development of creative work for foreign markets.

IAB Standard Ad Unit Portfolio

Research Services

Check out the IAB’s creative display guidelines for mobile and desktop advertising.

Creative Monitoring Services

Research Services

Check out this list of creative monitoring services compiled by Research Services.