Creative

Your agency’s creative discipline drives business growth and leads cultural change.

Creativity trends, reports, services, updates, and much more,
from 4A’s Research Services, and member agencies and partners.

Cannes Pharma and Health & Wellness Lions Winners 2021

Check out the 2021 winners of the Cannes Pharma Lions and Health & Wellness Lions awards.

2021 Halo Awards |

Engage for Good announces the winners of the Halo Awards, North America’s highest honor for corporate social initiatives and cause marketing.

Mirror/Mirror: Women’s Reflections on Beauty, Age, and Media |

AARP examines women’s attitudes about beauty, aging, and how they’re represented in media and advertising.

Creative Monitoring Services |

Check out this list of creative monitoring services compiled by 4A’s Research.

Healthcare Communication Agencies

Med Ad News profiles advertising agencies with a significant or growing portion of their business in the U.S. healthcare field.

2021 Tech Trends Report

The Future Today Institute forecasts emerging technology trends that will influence the advertising, public relation, media, and journalism industries in the year ahead.

11 Email Design Trends That Will Reign Supreme in 2021

According to Uplers Email, top 2021 email design trends include bold typography, emotional design, textured illustration, and much more.

Ipsos Creative Excellence Awards: Super Bowl LV |

Check out Ipsos’ annual ranking of the top Super Bowl ads.

Consumer Electronics Show (CES) 2021 Key Takeaways

CES is the New Year celebration for followers of technology trends and predictions of consumer behavior. The expansive trade show provides a more comprehensive view into the ways technology is integrated into society, from visions of smart cities and the future of digital transformation of business, to how the government is involved in promoting and […]

Media Trends & Predictions 2021

Kantar discusses media and digital predictions for 2021.

21 Trend Driven Opportunities for 2021

Trendwatching shares five consumer trends for 2020 and how brands are embracing them.

Delivering Creativity Based on Human Truths

Read the original AdAge article here The events of 2020 have been a catalyst for a focus on humanity over technology   One of the most impactful ideas of our time is wrapped up in three words: Black Lives Matter. There is nothing more powerful than this honest and emotional statement. We might not all […]

Consumer Attitudes Toward Advertising During COVID-19

4A’s Research partnered with Instapanel to survey consumers across the U.S. to learn their thoughts on advertising during the coronavirus pandemic.

Financially Considerate Marketers Get Better Results from Their Agency |

Aprais finds that marketers who are financially empathetic to their agency partners get better results.

2020 Creative Report Card |

Strategy tracks and tallies the awards won by agencies, advertisers and creatives in Canada, and identifies the winners in this report. Rankings are provided for agencies, brands, creative directors, art directors, copywriters, planners, and designers.