Study from the Advertising Coalition Finds Advertising Drives $7.1 Trillion in U.S. Sales
New research validates the powerful impact of advertising in driving the US economy. A new study, commissioned by…
New Business Activity Tracker
Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an ongoing basis.
The Accounts In Review Analysis
For the past several years, 4As has maintained a cumulative analysis of published agency review/search activity. The Accounts in Review analysis includes:
- The account in review, winner (if known), incumbent & finalists
- The nature of agency services that were reviewed
- Approximate billings and/or approximate agency revenue/gross income, where known
- Search consultant involvement, if applicable
- The marketer’s business sector
The last published Accounts In Review analysis covered full-year 2017. This report, along with all published reports prior to 2017 Year-End can be found in the Account In Review Archive.
